Morelli's Gelato is a producer and retailer of ice cream. The company was founded in 1907 by Giuseppe Morelli. Initially he sold ice cream from a bicycle with his son Mario. As the business grew, an ice cream van was used. In 1932, an ice cream parlour was opened on the seafront of the seaside resort of Broadstairs.
The company now has several branches which included a flagship concession in Harrods Food Hall and more recently, the historic Covent Garden(July 2015), "Marka acquires master franchise for luxury ice cream brand, Morelli’s Gelato", The Franchise Magazine market building and Portobello RoadMary Lu Bakker, (6 June 2016), “Ice Cream Has Arrived to Portobello Road”, The Notting Hill Post as well as global franchises in Dubai (Dubai Mall, JBR and Mall of Emirates), Kuwait (Avenues Mall), Bahrain Bahrain City Centre, Saudi Arabia (Mall of Dhahran), Manila, (Rockwell, Shangri-La Plaza and GH Mall), Kuala Lumpur (Bangsar), Tbilisi (Saburtalo), LibrevilleDeirde Hipwell, (22 April 2014), “Gelato maker to expand into Zimbabwe”, The Times (Pont Gué Gué) and the Café de Paris, Monte Carlo.Christopher Middleton (1 May 2004), "Playing it totally cool", Daily Telegraph
Morelli's have opened a summer pop-up at the vintage Dreamland Theme Park.Nesling, (23 February 2016), '"Morelli's world famous ice cream parlour comes to Dreamland", Isle of Thanet Gazette
In addition to luxury gelato which is produced fresh every day, in every store, Morelli's gelato also serve their own blend of Kilimanjaro coffee and their sundaes.
Morelli's has also been featured many times in TV/Films, such as Mary Berry,(12 May 2015), "Mary Berry’s Absolute Favourites", Thanet Gazette BBC's The One Show and The Lady in the Van.(November 2016), "Dame Maggie Smith hit, Lady in the Van, filmed on location..”, Kent News It has also been voted No.1 of the 5 Best Ice Cream parlours in the UK by the Telegraph,(28 May 2016), "Five Best Ice Cream Parlours", The Telegraph Top 10 by The Times,(Saturday 23 July 2016), "Top 10 Ice Cream Parlours", The Times and Stylist magazine, as well as some of the best gelato in London"The Best Gelato in London", CNN Traveller and the best ice cream in Britain by Conde Nast Traveller."The Best Ice Cream in Britain", CNN Traveller
History
The Morelli family arrived in the UK from the village of Casalattico, Italy, in 1907. Soon after Mario Morelli began making ice cream, which he sold from a bicycle in Scotland and Northern Ireland. In 1932 Morelli opened an ice cream parlour and cappuccino bar on the seafront in Broadstairs, Kent. The ice cream parlour continues to serve visitors to Broadstairs today. After Mario Morelli's retirement the business was taken over by his son Giuseppe Morelli in 1954. He opened a second parlour/espresso bar in Broadstairs in 1955. In 1957 he rebuilt the Broadstairs ice cream parlour, which was the first of its kind in the UK selling over 20 flavours of ice cream.
In 1972 the two ice cream parlours in Broadstairs were taken over by Giuseppe's eldest Son, Marino Morelli. Each generation has contributed to the development of the business. Marino Morelli, while continuing the Gelato business, also focused on building what was at the time the biggest private coffee chain in the UK (with over 30 units), a bakery and sandwich factory. The parlour served more than 20 flavours, made in front of the customer and a variety of ice cream sundaes, which are still produced in Broadstairs, London and the many franchised units around the world.
Heading the 5th generation family business, Marino's daughter Bibi Morelli joined Morelli's Gelato in 2003 and took over fully in 2005, on her father's retirement. She has since built the international franchise arm of the business which has recently seen the sale of Marka PJSC, a retail start up listed on the Dubai Stock Exchange, of the UAE franchise operations of Morelli's Gelato for US$8.4million,(11 July 2015), "Dubai’s Marka inks deal for Morelli’s Gelato franchise, Arabian Business with plans to expand by opening 17 additional Morelli's gelato stores in the MENA region by 2020.Sarah Algethami, (8 July 2015), "Marka acquires Morelli’s Gelato", Gulf News
Current Morelli’s Gelato Units
Broadstairs, UK 1932 (historic flagship store) Harrods, UK, (2003–2013) Selfridge's UK, (2006–2010) The Avenue, Kuwait, 2007 Café de Paris, Monaco, 2008 Dubai Mall, UAE, 2009 Saburtab, Tbilisi, 2011 Mall of Dhahran, Saudi Arabia, 2011 Bahrain City Centre, Bahrain, 2012 Rockwell, Manila, 2012 Zaguan Bakery, Dallas, 2012 ShangriLa Mall, Manila, 2013 JBR, Dubai, 2014 Bangsar Shopping Centre, Malaysia, 2014 Covent Garden, London, 2014 Mall of Emirates, Dubai, 2015 Pont de Guegue, Libreville, 2015 Portobello Road, London, 2016 Empire Subang, Kuala Lumpur, 2016
New Openings in 2016 Qatar, Mall of Qatar, Q3 Mexico City, Q3 Dalma Mall, Abu Dhabi, Q3
References
External links