Alice: Madness Returns is a 2011 action-adventure game developed by Spicy Horse and released by Electronic Arts for Windows, PlayStation 3 and Xbox 360. The game is the sequel to American McGee's Alice (2000) and was directed by series creator American McGee.

Alice: Madness Returns follows Alice Liddell, a young woman suffering from trauma caused by the death of her family in a fire. Alice was discharged from a psychiatric clinic and now lives in an orphanage for mentally traumatized orphans under the care of Dr. Angus Bumby. To get rid of the trauma and learn the truth about her past, she once again falls into Wonderland, where a new evil force has corrupted it.

The game received mixed-to-positive reviews from critics. American McGee had made several attempts to start production of another sequel. In 2023, EA, which owns rights to the franchise, rejected the pitch.

Gameplay

Alice: Madness Returns is a hack 'n' slash puzzle platformer played from a third-person perspective. The player controls Alice for the entirety of the game for running, jumping, dodging, attacking, and shrinking.

In combat, Alice gains a small number of weapons that can be utilized in several ways. Her primary weapon is the Vorpal Blade, a decorated kitchen knife. The remainder of her arsenal is somewhat akin to the benign and mundane items that take on a deadly quality in Alice's tainted Wonderland in the first game. The Pepper Grinder becomes a crank operated Gatling gun, used to attack at a distance and pepper pig snouts. The Hobby Horse is used as a sledgehammer to inflict heavy damage and break barriers and defenses. The Teapot Cannon fires tea sieves that explode to cause heavy damage and, like the Hobby Horse, break barriers. By collecting teeth that are dropped by foes or found scattered about the levels, the player can upgrade these items to more powerful versions. Two other weapons cannot be upgraded, primarily because they are more defensive than directly offensive: the Umbrella acts as a shield that can be used to deflect and reflect most incoming projectiles; The Clockwork Bomb is a time-delayed/remote-controlled rabbit alarm clock that does a minimal amount of damage to enemies, but its usefulness is better illustrated as a decoy, as well as a weight to keep switches temporarily depressed.

Alice's health is tracked by a number of rose petals. Should Alice's health fall to zero during gameplay, the player is forced to start at the most recent checkpoint. They can also regenerate health by going into giant purple flowers. Falling off platforms into bottomless pits or dangerous liquids do not damage Alice but restart her at a nearby platform. The game also introduces Hysteria, which can be used when Alice's health is very low, and it can only be used for a limited amount of time.

While working on each level, the player can discover various secrets. A primary mechanic is to use Alice's shrinking potion to reduce in size, allowing her to walk through small spaces like keyholes, but also reveals invisible platforms and surfaces; after returning to normal size, these platforms slowly fade back to invisibility, requiring the player to remember their location. Pig's snouts, which make noise when the player is close, can be struck with the pepper grinder to reveal new paths. Radula rooms provide a short challenge to the player, which on completion grants a jar of paint; obtaining four jars earns the player another rose for Alice's health. Memories can be picked up that provide voiceovers revealing parts of the game's backstory.

Upon completion, the player can start a new game plus, letting them play through the game again but keeping all their weapons and upgrades from the previous attempt. From the menu, the player can also review the memories that they have found within the game.

Synopsis Setting Within events of the first game, Alice Liddell, believing herself responsible for a fire that consumed her home and her family, escapes into a twisted version of Wonderland. While held at Rutledge Asylum for treatment, Alice was able to conquer her doubts and was eventually released from the ward. Madness Returns takes place in 1875, a year after Alice's release. Alice, now 19 years old, resides at an orphanage in Victorian London, under the care of Dr. Angus Bumby, a psychiatrist who uses hypnosis to help his child patients forget their memories. Though she believes that she is fine, Alice still has hallucinations of Wonderland.

Plot During an errand, Alice is struck by a hallucination and believes herself to be in Wonderland again. Though initially idyllic, the peaceful land quickly becomes corrupted by an entity called the Infernal Train that rampages through it, leaving behind the Ruin, a force that attempts to stop Alice. Alice meets with the Cheshire Cat, who affirms that it is some outside force, not Alice, that has caused this corruption, and urges her to seek out former friends and foes to discover the source of the Train. Throughout the rest of the game, Alice briefly returns to reality between episodes occurring within Wonderland. In the real world, Alice learns from the family solicitor, Wilton J. Radcliffe, that her older sister, Elizabeth (nicknamed "Lizzie"), was the first to die in the fire, despite being the farthest from its source, and had been locked in her room.

Within the corrupted Wonderland, Alice attempts to learn more from Wonderland's various citizens, including the Duchess, the Mad Hatter, the March Hare and the Dormouse, the Mock Turtle, the Walrus and the Carpenter, the Caterpillar, and the White King. She is ultimately told that the Queen of Hearts still lives despite her defeat at Alice's hands before, though in a diminished capacity. At the Queen's castle, Alice discovers the Queen's true form, which resembles her younger self. The Queen reveals that an entity called the Dollmaker created the Infernal Train and is the one corrupting Wonderland.

Returning to London, Alice starts to recall her memories of the night of the fire and realizes that Dr. Bumby is responsible for the deaths of her sister and her whole family. She comes to the conclusion that Dr. Bumby is attempting to erase the memories of the fire from her mind and, as he has done with other children, trying to leave her (and the orphans) as "blank toys" to be taken by abusive masters and child molesters for a price. Furious, Alice confronts both Dr. Bumby in the real world at the Moorgate station and the Dollmaker, Dr. Bumby's Wonderland counterpart, in her fantasy on the Infernal Train. Dr. Bumby admits to his crimes and even attests to setting Alice's home on fire after Lizzie refused his advances, removing any witnesses to having raped her that night. He points out that by wiping out her Wonderland, he will make her forget the events of that night, while he continues as a member of high society and secretly sells young children for prostitution. Alice defeats the Dollmaker in Wonderland, giving her the strength in the real world and in her mind to push Dr. Bumby into the path of an oncoming train, killing him.

As Alice leaves the station, she finds herself in a hybrid vision of London mixed with Wonderland, Londerland. Alice wanders into the unknown terrain as the Cheshire Cat monologues that Alice has found the truth that was "worth the pain fighting for", and Wonderland, though damaged, is safe for the time being.

Development Rumors of a sequel to Alice first developed shortly after the original game was released to critical and commercial success, though at that time, the development team behind the original were working on the ultimately-canceled spin-off, American McGee's Oz. As the development of the movie adaptation of American McGee's Alice took longer and the original game became more of a cult classic, in 2007 interest at Electronic Arts rose in a remake of the game and work was started on a sequel. However, when the movie adaptation fell through, plans for a sequel were shelved, and remained so for nearly a decade. At the February 2009 D.I.C.E. Summit, EA announced a sequel, which at the time had the working title The Return of American McGee's Alice. Two pieces of concept art accompanied the announcement, along with the information that the original game's writer and executive producer would also return for the sequel. In November of that year, a fan-made trailer (with the title "The Return of Alice") was mistaken by gaming news outlets as an official teaser for the game, in which Alice is in therapy after a relapse nine months following the events of the first game, and appears to hallucinate an image of the Cheshire Cat in place of her doctor.

At EA's Studio Showcase in July 2010, more details about the game were shown, including its current title, Alice: Madness Returns. In addition to further pieces of concept art and actual, in-game screenshots, the first official teaser was released. Despite (or perhaps because of) the fan video eight months prior, it also portrays Alice in therapy: after being hypnotized by her doctor in a bizarre office filled with prosthetic arms hanging from the ceiling, as she opens her mouth to speak, large amounts of blood and teeth pour out. As the game title appears, a whispering voice is heard saying, "What have you done?" During the 2010 Tokyo Game Show, new assets, including a second trailer, were released. Alice is seen strolling through a London street, and eventually approaches an area littered with toys and a toy store window, which contains a set depicting the Mad Hatter, the Dormouse and the March Hare taking tea. Suddenly, she sees an image of her deceased parents in the window's reflection but turns around to find no one there. The window begins to burn and the silhouette of the Queen of Hearts appears before it explodes in flames, and the Queen's tentacles drag Alice into the inferno. Like the previous trailer, it ends with a voice saying "What have you done?"

On February 14, 2011, MSNBC's "In-Game" website unveiled the third teaser trailer as well as a brief interview with American McGee regarding the game. The third teaser depicts Alice wandering around an initially beautiful Wonderland, eventually coming across the Caterpillar, who transforms into a giant, menacing butterfly as the landscape is attacked by fiery phoenixes and turned into a nightmarish world reminiscent of the original game's landscapes. Alice finds herself sitting at a tea party with the Mad Hatter, March Hare and Dormouse. The Hatter sends a robotic teapot to kill Alice, who in turns stabs it to death in the eye with the Vorpal Blade. Then, a voice asks "What have you done?" A fourth trailer, showing gameplay footage for the first time was released on March 4, 2011. The trailer featured possible gameplay in Victorian London, new costumes and weapons for Alice, the reprised roles of some of the voice cast from the first game, and the appearance of old and new characters including a resurrected Jabberwock and the Dodo; after the trailer the Cheshire Cat says "Now it's time to put your blade to work". The player can also hear Alice's Vorpal Blade being equipped as the title card comes up.