Trevor James East (born 22 October 1950)The Guardian, Monday 9 July 2007, Media 100 is a British TV presenter. He was originally presenter of Tiswas; stooge to Chris Tarrant and Derby County obsessed.Tiswas Online He was subsequently ranked 27 in The Guardian's "Media 100" most influential people in the industry.
Early life He went to Bemrose Grammar School in Derby, a boys' grammar school.
Presenter He began his television career as an ATV sports reporter, having been a disc jockey in Derby's clubs in the mid-1960s.
Series 2 of Tiswas began from late 1974, and spanned almost every Saturday in 1975, finishing in early 1976. The presenting team was doubled to four presenters, mostly culled from ATV's presentation department. Chris Tarrant and John Asher were joined by Peter Tomlinson and Trevor East. Trevor had a memorable ventriloquist spot at The Royal Variety Performance as a Zoo Keeper, presenting the Venezuelan Jungle Parrot who sang the song Nellie Dean whilst Trevor attempted to drink Beer.
Management By October 1983, East was ITV's executive producer for Snooker. He failed, in negotiations with the WPBSA, to wrestle coverage of the World Snooker Championship from the BBC.The Times, Saturday, Oct 22, 1983, ITV aim to cover world event
By 1992, as head of ITV football broadcasting, East fought against Sky Sports initial foray into football coverage.ITV's protest over Premier League deal is rejected;Football, The Times; May 22, 1992 But he eventually became an integral part of the team that built Sky Sports' dominance of live top-flight football.MediaGuardian, Monday 17 July 2006, Media 100 and was later director of sport at Setanta Sports).
Personal life He is the father of the television presenter Jamie East.
References