DXUE

DXUE (103.5 FM), broadcasting as Halo Halo Radio 103.5, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Communications. The station's studio and transmitter are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St., Zamboanga City..VIVA VIVA launches launches all-OPM radio station

Profile The station began operations in 1996 as Planet 103, carrying a CHR/Top 40 format with the slogan The Spirit of Zamboanga. A year later, it rebranded as Ultimate Radio 103.5 UE.

In 2013, Viva South, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE (Ultimate Entertainment) and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.

On May 1, 2017, the station was relaunched as Halo Halo Radio, the first and only FM station in each city playing only Original Pilipino Music.Halo Halo Radio boosts Pinoy pop in the southListen to Halo Halo Radio 103.5 FM Zamboanga from Viva Entertainment

Halo Halo Radio stations Branding Callsign Frequency Power (kW) Coverage Halo Halo Radio Davao DXUR 97.1 MHz 10 kW Davao City Halo Halo Radio Zamboanga DXUE 103.5 MHz 10 kW Zamboanga City

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