A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:
Ad serving Ad measurement Ad network management Yield optimization Inventory forecasting Ad format and frequency controls
Online video advertising platforms increased in popularity and revenue by 2011.
See also Online advertising Pay per play Viral marketing
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