The Heartland Series is a series of television programs about the culture of Appalachia, produced by WBIR-TV of Knoxville, Tennessee, over the 25-year period 1984 through 2009. The series has been produced on a limited basis since 2010.
Production history The Heartland Series was conceived in 1984 to commemorate the 50th anniversary of the founding of the Great Smoky Mountains National Park with a special series celebrating the people and land of the Southern Appalachian Mountains. Actor Bill Landry was hired to host the series. He had previously been a teacher, had written and begun performing a one-man play based on the life of Albert Einstein called "Einstein the Man," and had portrayed a fictional Tennessee River boat captain named "Captain Nat" as part of the Tennessee Valley Authority (TVA) exhibit at the 1982 World's Fair in Knoxville. Following the fair, he had continued to play the role of Captain Nat on a months-long barge tour of the Tennessee, Cumberland, and Mississippi Rivers that TVA conducted for its 50th anniversary.When the World Came to TVA, Tennessee Valley Authority website, accessed October 14, 2009
The TV series was initially scheduled to run for just three months.Leean Tupper, Goodbye: 'Heartland Series' melded the generations , The Oak Ridger, August 14, 2009 According to Landry, the original concept, formed by WBIR creative services director Steve Dean and station general manager Jim Hart, was "to take a camera and interview the last remnants of the old mountain people and go on location.” Each episode was three minutes and 40 seconds long, designed to air in five-minute time slots during and after daily news broadcasts.
The series continued past the short run that was originally planned. Subject matter included geology, wildlife, native plants, invasive species, and other aspects of the region's natural history, Native American lifeways and archeology, re-enactments and remembrances of historical events ranging from events in the American Revolutionary War to coal mining disasters and the early years of TVA, and feature stories about regional culture.Terry Morrow, WBIR stops production of 'The Heartland Series' , Tele-Buddy's Tinseltown Tales, knoxnews.com, February 12, 2009 As a result of his work on the series, host Bill Landry told an interviewer that he had learned to “tan hides, make jelly butter, saw logs, eat tree bark, carve soapstone, build a log cabin, cut timber, run a sawmill, make moonshine, shoe a horse, call a hoot owl, rut like a deer and know when the buffalo runs.” Traditional music was a perennial topic, including performances by and interviews with traditional musicians active in East Tennessee,A Music Tale, Heartland episode description, WBIR-TV website, accessed October 16, 2009Hardware Pickers, Heartland episode description, WBIR-TV website, accessed October 16, 2009 demonstrations by craftsmen who make musical instruments,Artist in Residence - Fiddle Making, Heartland episode description, WBIR-TV website, accessed October 16, 2009 and exploration of musical traditions such as old harp singingSinging the Old Harp, Heartland episode description, WBIR-TV website, accessed October 16, 2009 and Scottish and Irish influences on the region's music.Ballads in Time, Heartland episode description, WBIR-TV website, accessed October 16, 2009 Two topics that the series generally avoided were politics and controversial religious practices such as snake handling.Dick Smyser, Short takes and tall tales from Bill Landry's 'Heartland', The Oak Ridger, November 10, 1998 In addition to the Smokies national park, on-scene production locations in East Tennessee included the Museum of Appalachia, where several episodes were taped, including the titles "1791," "Just Another Day," "The Music Tale," "The Toggins," "Frontier Music, Frontier Foods," and "Gift for Jacob," Rugby,The Glory of Rugby, Heartland episode description, WBIR-TV website, accessed October 16, 2009 Roan Mountain State Park,Roan Mountain Pilgrimage, Heartland episode description, WBIR-TV website, accessed October 16, 2009 the Savage Gulf State Natural Area in Grundy County,Wilderness Spared, Heartland episode description, WBIR-TV website, accessed October 16, 2009 and Cumberland Gap National Historical Park.Hensley, Heartland episode description, WBIR-TV website, accessed October 16, 2009
Landry's skill as an interviewer has been remarked upon by many observers. His folksy, rambling style made him effective at putting people at ease and drawing out the interesting stories of the people that he encountered in the "hills, hollows, small towns and major cities" of Appalachia.
In 1998, the series was expanded to include a 30-minute version airing each Saturday at 7:00 p.m., while it continued to run the original five-minute version during the morning news, after 10 News at Noon, and after 10 News Nightbeat.About Bill Landry, WBIR website, accessed October 6, 1009
In total, about 1,900 short episodes and 150 half-hour programs were produced in the show's 25-year history.Fred Brown, 'Heartland Series' wrapping up after 25 years, Knoxville News Sentinel, April 13, 2009 Bill Landry was host and narrator for the entire series. He also served as co-producer and wrote and directed many episodes.Heartland's Bill Landry speaks at Arboretum Society meeting, The Oak Ridger, October 30, 2008 Steve Dean was executive producer for 20 years, and Doug Mills was cameraman for all but one of the episodes.'Heartland Series' creator to speak at J. Frank White Academy commencement, Kingsport Times News, May 13, 2007
The series has been successful with audiences, sometimes achieving audience ratings of 7.0 or higher. In addition to being broadcast on WBIR, the series appeared on WTVC in Chattanooga during the 1980s and was shown on the Travel Channel (under the title Appalachian Stories) for six years.John Shearer, Former Chattanoogan Landry Had 25-Year Run With Popular Appalachian Features , The Chattanoogan, August 2, 2009
End of production In February 2009, WBIR announced plans to suspend production of the series in September 2009 after taking it "through to some sort of conclusion." WBIR general manager Jeff Lee cited economics as the reason for ending production, noting "it is a luxury for three people to produce 3-1/2 minutes of TV a week." He said that the station would continue to show the hundreds of episodes already produced "for as long as the viewers like them." More than 3,000 people signed an online petition asking for the series to be continued, but WBIR followed through with its plan to end it. The last episode was taped at the Museum of Appalachia in Norris on August 8, 2009 before an audience estimated at 10,000 people, one of the largest crowds in the museum's history.Terry Morrow, 10,000 fans turn out for last 'Heartland Series' taping , Knoxnews.com, August 12, 2009 People seeking Landry's autograph waited in line for an hour. The final show featured several Appalachian traditional musicians who had appeared previously in the series, including fiddler Danny Gammon, Bobby Fulcher, Tony Thomas and Jimmy McCarroll.Fred Brown, 'Heartland Series' says goodbye; Many turn out to celebrate longtime WBIR series, Knoxville News Sentinel, August 9, 2009
The last episode was scheduled for broadcast as an hour-long special on September 19, 2009, but to avoid conflict with a Tennessee Volunteers football game the broadcast was postponed and rescheduled to be shown in a prime time slot at 8:00 p.m. on October 17, 2009.Terry Morrow, WBIR sets date for 'Heartland Series' finale, KnoxNews.com, September 8, 2009Terry Morrow, 'Heartland Series' finale postponed, KnoxNews.com, September 17, 2009Terry Morrow, 'Heartland Series' finale to go primetime, KnoxNews.com, October 6, 2009
Revival
Public response to the cancellation of the series caused management to reconsider its demise. In 2010 producer Steve Dean was contracted to produce four more episodes, each an hour long.New Heartland Series program to air in March, WBIR-TV website, March 17, 2010. Accessed March 2, 2011.Upcoming Heartland Series to include Maryville College as part of its hour-long special on Sept. 25, Maryville College press release, September 21, 2010Heartland crew shoots scenes for Christmas special, WBIR-TV website, November 24, 2010. Accessed March 2, 2011. These shows were well received and led to new hour-long installments, to be produced quarterly, through 2011.
Recognition and influence During its 25-year history, The Heartland Series received four Emmy Awards, six Iris Awards from the National Association of Television Program Executives, one silver medal and two bronze medals from the New York International Film and Television Festival, and a Theodore Roosevelt Award for Best Outdoor Documentary.Knoxville News / Knoxville Weather, KnoxvilleTennessee.com website, accessed October 6, 2009
On the day that the last episode was taped, former U.S. Senator Howard Baker, who had appeared in one episode, called the series "the last iteration of our history and culture of a generation." Mark Brown, Carson Newman College's director of news and media relations, described the series as "the nation's longest-running sociological video repository" and said "it did for Southern Appalachia what Studs Terkel did for Chicago."Sam Venable, Whichever way the wind blows, Knoxville News Sentinel, September 18, 2009
Thousands of hours of never-broadcast videotapes made during the show's 25-year history are being archived in the historical collection of the McClung Museum in Knoxville. Episodes from the series have been incorporated into Appalachian studies curricula,Teaching Tennessee History: Lesson Plans for the Classroom, Volume IV, East Tennessee Historical Society, 2003 and The Heartland Series videos depicting Appalachian crafts and craftspeople are displayed in the "Appalachian Heritage" exhibit of the Children's Museum of Oak Ridge.Appalachian Heritage Exhibit grand opening Nov. 8 at Children's Museum, The Oak Ridger, October 22, 2008 United States embassies around the world keep tapes of The Heartland Series broadcasts as an information resource on life in Appalachia.WBIR-TV , Gannett website, accessed October 6, 2009
Theme music The theme music for The Heartland Series is an arrangement of the ancient Gaelic ballad "He Mandu," which is played on the hammered dulcimer by folklorist Guy Carawan.The Hammer Dulcimer, Heartland episode description, WBIR-TV website. Retrieved: 7 October 2009.
References
External links WBIR-TV Heartland Videos