Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created "Pigeon", the first fabric softener made in Korea. From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea. However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%.
History 1978. 01. Pigeon Corporation founded 1978. 07. Fabric Softener, "Pigeon", is released 1980. 12. Pigeon products exported to the Middle East 1981. 03. Dishwashing liquid, "New Clean", is released 1981. 04. The First manufacturing facility is completed (Bupyeong) 1981. 06. "Pigeon Rox" is released 1982. 04. Technical Tie with Alberto Culver Co., of the U.S. 1985. 01. Completed the computerization of business 1987. 10. Dish-washing product, "Sora", is released 1988. 05. The Central Research Institute is established 1988. 07. Drainpipe Cleaner, "Power Drill Pung", is released 1988. 10. Started to produce laundry detergent, "New Sora" 1989. 05. The second manufacturing facility is completed (Jincheon) 1989. 07. Refrigerator Deodorizer, "Bamboo Pansil", is released 1990. 02. Hair Care Product, "Duena", is released 1990. 04. Body Cleanser, "Maplus" is released 1991. 05. Apartment Complex for Company employees is completed 1992. 04. Installed Processing Equipment for the Production of Make-up products in the second manufacturing facility 1992. 07. Signed an exclusive contract with Sunstar of Japan to sell oral care products. Started to import and sell "Do Toothbrush and Toothpaste" 1992. 07. Established an On-Location Company, "Pigeon China daily Use Chem. Co", in Tianjin, China 1994. 01. The third manufacturing facility in Ulsan is completed 1994. 05 Signed an exclusive sales contract with L&F Inc of the US 1994. 05 Selling of the Anti-Bacterial Spray, "Lysol", started 1996. 06 Oxygen Bleach, "Paracle" is released 1996. 07 Selected as a Company with Excellence in Labor-Management Relationships 1996. 12 The Number of Pigeon products sold reaches 2 billion units 1997. 07 Technical Tie with Hakugen Corp. of Japan 1997. 07 Insect Repellent "Mrs. Lloyd" is released 1998. 08 Baby care product, "Beau Jules" is released 1999. 09 Business tie with Pigeon Japan 2000. 03 The third generation antibacterial cleaner, "Bisol" is released 2002. 02 Toothpaste, "Denticoen Q10", is released 2005. 01 Auto Fan Air Freshener, "Aroma Wind", is released 2005. 01 "Pigeon Charcoal Insect Repellent Dehumidifier" is released 2005. 05 Stain remover "Magic 02 Spray" is released 2005. 06 Liquid Laundry Detergent, "Act’z, Act’z Drum", is released 2005. 10 Baby care product "Beau Jules ATO-free" is released 2006. 11 Fabric Softener, ‘Pigeon’ renewal is released 2006. 11 Dish Wash Detergent Pure ‘Baking Soda’ is released 2007. 03 Charcoal Dehumidifier ‘Slim Type’ is released 2007. 05 ‘Aroma Plus’ is released 2007. 10 ‘Single Life Set’ Top & Front loading type are released 2007. 11 ‘Leisure Set" is released 2008. 04 ‘Transparent Pigeon’ is released 2008. 04 ‘Act’z Deo Fresh’ is released 2008. 04 ‘Pigeon Deo Fresh’ is released 2008. 06 ‘Antibacterial Bisol Spray & Tissue’ are released 2008. 07 Hand Wash " MUMU’ is released 2008. 07 Multi-purpose Cleaner ‘Bisol PowerX3’ is released 2009. 04 ‘Totalcare, Pigeon’ is released 2009. 05 ‘SprayPigeon CoolDeo’ is released 2010. 04 ‘Highly Concentrated Pigeon’ is released 2010. 07 Launched children's brand ‘Beau Jules’ 2012. 06 Launched ‘Ultra Pigeon’ 2013. 04 Launched ‘Pigeon Fresh (Purple Lavender, Yellow Bouquet)’ 2013. 11 Launched ‘Pigeon Premium’ 2014. 04 Launched ‘Antiseptic Dirt-Free Premium’ 2014. 05 Launched ‘Actz Premium’ 2017. 07 Launched ‘Highly Concentrated Pigeon Rich Perfume Signature’ 2018. 02 Launched ‘Pigeon for Dryers’ 2018. 05 Launched ‘Rich Perfume Spray’ 2019. 02 Launched ‘Highly Concentrated Pigeon Rich Perfume’1L 2019. 04 Launched ‘Pigeon Air Sheet’for clothes cleaners 2019. 07 Launched premium type 1 kitchen detergent‘Pure Apple Balm/Virgin Mojito’
Main products lines
Fabric softener Transparent Pigeon Pigeon Spray Pigeon Drum Pigeon Aroma Plus
Laundry detergent Act'z Act'z Drum Wool touch
Disinfectant detergent Bisol Bisol PowerX3
Personal Care Maplus(Body Wash) MUMU(Hand Wash)
Oxygen Bleach Paracle Paracle Liguid Magic O2
Dish-washing Liguid Pure New Clean
Rox Pigeon RoxPigeon Fragrant Rox Pigeon Fragrant Rox, Pigeon Rox detergent Power Drill Pung
Dehumidifier Charcoal Dehumidifier
Deodorizer Fine
Toothpaste Denticoen Q10
Baby Products Pigeon Baby Softener Pigeon Baby detergent
Misc Humaid(Insect Killer) Dario & Hard-type Dario(Ironing Aid)
References
External links
Pigeon Official website Pigeon Brand website Act'z Brand website Bisol Brand website