Joseph Quesada (; born January 12, 1962Comics Buyer's Guide #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books, such as Ninjak and Solar, Man of the Atom. He also worked on numerous books for DC Comics and Marvel Comics, such as Batman: Sword of Azrael and X-Factor, before forming his own company, Event Comics, where he published his creator-owned character, Ash.
In 1998 he became an editor of Marvel Comics' Marvel Knights line, before becoming editor-in-chief of the company in 2000. He was named chief creative officer of Marvel Entertainment in 2010 and left his editor-in-chief role in January 2011, being replaced by Axel Alonso. His position was re-titled as executive vice president and creative director in October 2019. He left the company in 2022.
Early life Quesada was born in New York City to Cuban-born parents, and grew up in the Jackson Heights neighborhood of Queens,Jennings, Dana. "New York Action Hero". The New York Times. November 23, 2003. Retrieved May 28, 2009. "Mr. Quesada also falls squarely in comics' up-by-your-bootstraps, Ellis Island lineage. He grew up in Jackson Heights, Queens (Spider-Man's home borough), the comics-seduced child of Cuban immigrants." 15 blocks from Shea Stadium, which his father helped build as part of the construction crew.Mala, Elisa (September 30, 2011). "Espresso and the Incredible Hulk". The New York Times. September 30, 2011. The first comic book he became an ardent fan of was The Amazing Spider-Man, which he began reading around issue #98,Glaser, Brian. "Q+A: Joe Quesada". Visual Arts Journal. School of Visual Arts. Fall 2011. pp. 50–55. the last issue of a historic anti-drug storyline, which garnered his father's approval. As the character resonated with him (in part because both grew up in Queens), Spider-Man remains a character he particularly enjoys drawing.
Quesada majored in illustration at the School of Visual Arts, from which he graduated with a BFA in 1984."In the Press: Joe Quesada in The New York Times" . School of Visual Arts. October 12, 2011 Though he had drifted away from comics, having come to think of them as a child's medium, his interest in them was renewed at age 25 when a friend who learned of his interest in art showed him Frank Miller's The Dark Knight Returns.
Career Writer and artist Quesada's comics career began in 1990 when he was hired by DC Comics on the basis of his 12-page portfolio, which was composed of three three-page sequences, plus a cover for each. These included a Superman story intended to show reviewers from DC Comics that he could handle their characters; an X-Men sequence to display both his ability to depict the characters of Marvel Comics and his ability to handle groups of characters; and a vignette of two people having coffee, which Quesada included to show his ability to illustrate non-superhero stories."Joe Quesada on How to Succeed as an Artist on Marvel LIVE! at San Diego Comic-Con 2016". Marvel Entertainment/YouTube. 6:56 mark. July 21, 2016. Retrieved April 2, 2019.
Among Quesada's earliest widely distributed work was for Valiant Comics, specifically penciled interiors and covers for Ninjak, Solar, Man of the Atom and others. His art was heavily influenced by Alex Toth, Mike Mignola, and Alphonse Mucha.Weiland, Jonah. "Father and Child Reunion: Joe Quesada's 'Daredevil: Father'". Comic Book Resources. February 2, 2004 At DC Comics, he and writer Jack C. Harris co-created an updated version of the Golden Age character The Ray. Quesada co-created the character Azrael with writer Dennis O'Neil for the 1992 Batman: Sword of Azrael miniseries.Manning "1990s" in Dolan, p. 255: "Azrael, one of the most important characters of the modern Batman mythos, was dropped right under the noses of an unsuspecting reading populace in the debut issue of Batman: Sword of Azrael by esteemed bat-scribe Denny O'Neil, talented young penciler Joe Quesada, and inker extraordinaire Kevin Nowlan."
Later, Quesada and his inking partner Jimmy Palmiotti, formed a publishing company, Event Comics, and co-created Ash, a firefighter with superpowers.Brady, Matt. . Newsarama. October 10, 2008Ash Omnibus. Barnes & Noble. Retrieved October 30, 2011. Quesada cites his editorial experience with Event, and the creators he formed relationships with during that period as that which best prepared him for the later role of Marvel's editor-in-chief.
Marvel Comics Marvel Knights In 1998, Marvel Comics, which had just filed for Chapter 11 bankruptcy, asked Quesada to work for Marvel in a more exclusive capacity, and contracted him and his partners to produce a line of Marvel books dubbed Marvel Knights. As editor of Marvel Knights, Quesada worked on a number of low-profile characters such as Daredevil, Punisher, The Inhumans, and Black Panther, encouraging experimentation and using his contacts in the independent comics world to bring in creators such as David W. Mack, Mike Oeming, Brian Michael Bendis, Garth Ennis, and Steve Dillon. Quesada also illustrated a Daredevil story written by film director Kevin Smith.
Editor-in-chief
Two and a half years after starting Marvel Knights, Joe Quesada became editor-in-chief of Marvel Comics in 2000, following Bob Harras's departure from the company. At the same time, Bill Jemas succeeded to the presidency of the company. The relationship culminated in the establishment of the Ultimate line of Marvel titles, which were aimed at new readers and took place outside of the restrictive continuity of the Marvel Universe.
In the mid-2000s, Quesada imposed a moratorium on the practice of creatively bringing back characters thought to be dead, known as "dead is dead." In a January 2008 interview in which he was questioned about numerous characters that had since been resurrected, Quesada clarified that the policy was for writers to exercise forethought and caution before killing off characters or resurrecting them, so that such plots were not produced too frequently or without gravitas, and not that it be entirely prohibited.Weiland, Jonah (January 28, 2008). "The 'One More Day' Interview with Joe Quesada - The Fans". Comic Book Resources.
Joe Quesada's predecessor as Marvel editor-in-chief, Bob Harras, canceled and restarted all of Marvel's titles that were not either X-Men-related or at fewer than 100 issues already. This was an effort to shore up sagging sales with a new #1 issue for each of Marvel's popular titles, issued at a time shortly after the 1990s bust of the comic book collecting market, and when Marvel was in the throes of bankruptcy. Quesada reversed this policy first by showing the "old", combined issue numbers beside the "new" numbers on covers (the difference between the two issue numbers shown on the cover would always be the number of issues that the series had before Harras restarted it), and then definitively restoring the "old" numbers for Fantastic Four, Amazing Spider-Man and Avengers when they each passed the 500 mark.This was also later done with Daredevil, as well as with Incredible Hulk, Thor, and Captain America for each books' respective 600th issues. In the case of Avengers, this reversion to the "original" numbering was short-lived; at writer Brian Michael Bendis's request, Avengers ended with issue 502 and was almost immediately restarted as New Avengers.
Quesada was involved in the creation of three successful Marvel imprints: Marvel Knights, aimed at telling standalone tales, with Jimmy Palmiotti (before his tenure as editor-in-chief) MAX, aimed at adult-only readers, with Brian Michael Bendis Ultimate, aimed at new readers, with Brian Michael Bendis and Mark Millar
Critics of Quesada's policy of emphasizing trade paperbacks charge that they cannibalize monthly comic book sales, because readers may opt to forgo monthly series in order to wait for the cheaper collections, not realizing that monthly sales are an indicator to publishers of interest in such collections.David, Peter (October 21, 2003). "WHAT'CHA WANNA KNOW?". peterdavid.net. Writer Peter David expressed this sentiment in a question-and-answer thread on his blog, in response to an October 21, 2003, 5:45 a.m. post.
One of his most controversial decisions was the decision that the long-time marriage of Mary Jane Watson and Peter Parker had to be dissolved. In order to do this, he began writing the storyline later known as "One More Day" with J. Michael Straczynski (who requested to have his name removed from the story). When confronted with overwhelming backlash as a result of the retcon, Quesada participated in a series of interviews on the subject to address the issue of the marriage, comparing it to real life marriages. He also promoted and praised the MC2 title Spider-Girl for continuing to provide fans with a stable marriage and an expanded family,Weiland, Jonah (January 2, 2008). "The "One More Day" Interviews with Joe Quesada, Pt. 3 of 5". Comic Book Resources. although that title was later canceled and relaunched multiple times,Khouri, Andy (October 13, 2008). "DeFalco Confirms Amazing Spider-Girl Cancellation". Comic Book Resources."Spider-Girl Returns In Marvel Digital Comics". Comic Book Resources. March 18, 2009 eventually being cancelled for good in 2010.
In June 2009 Quesada began writing a weekly column for Comic Book Resources called "Cup O' Joe", in which he answers questions every Friday from readers or provides information on Marvel projects.Quesada, Joe (June 12, 2009). "Joe Quesada Joins CBR!" Comic Book Resources.
On February 10, 2010, Quesada issued a public apology for the content of Captain America #602, which had drawn condemnation from national Tea Party leaders, for its depiction of an apparent Tea Party protest, and the black superhero Falcon, reacting to it by saying that he would not be welcomed by a crowd of "angry white folks". Also at issue was the slogans on some of the signs held by the protestors. Quesada stated that future reprints of that story would have the offending material omitted.
Chief Creative Officer and continued art
On June 2, 2010, Marvel announced that it promoted Joe Quesada to chief creative officer of Marvel Entertainment. In this position Quesada will help ensure that all portrayals of Marvel's characters and stories remain true to the essence of Marvel history. He will also oversee the creative aspects of media adaptations of Marvel properties, which include participating in story and script development."Marvel's JOE QUESADA Promoted to Chief Creative Officer". Newsarama. June 2, 2010
On January 4, 2011, Quesada stepped down as editor-in-chief, and was replaced by Axel Alonso. After being given the additional job of CCO, in 2010, Quesada explained to Comic Book Resources, "With my increased travel schedule over the last year plus, I've only been able to work with the publishing division in a more macro sense, or as you put it, a more, "big picture," sense. During this time, Tom and Axel have been handling the more detailed functions of the stories within our comics. My role has been one in which I work on the larger stories and the overall flavor and feel of our books and universe."Moore, Matt. "Marvel Promotes Axel Alonso to Editor-in-Chief". ABC News. January 4, 2011Phegley, Kiel. "Alonso Named Marvel Editor-In-Chief". Comic Book Resources. January 4, 2011