Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues. Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.). Faunalytics was founded in 2000 by Che Green, and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.

History

Faunalytics is a non-profit organization based in Olympia, Washington, funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics has the GuideStar Platinum Seal of Transparency,

Research

Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).

+ Faunalytics original research Date Title 2008–2019 Animal Tracker Survey 2014 Study Of Current And Former Veg*ns 2018 How Does Video Outreach Impact Pork Consumption? 2018 Naturalness Concerns And Clean Meat Acceptance 2018 Attitudes Toward Farmed Animals In BRIC Countries 2018 Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research 2019 Plant-Based Labeling Study 2019 Who Supports Animal Causes? 2019 Who Are The Vegetarians? 2019 Impact of Corporate Commitments on Consumer Attitudes 2019 Donating To One Vs. Millions 2020 The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study 2020 "Reduce" Or "Go Veg?" Effects On Meal Choice 2020 COVID-19 And Animals 2020 The State of Animal Advocacy In The U.S. & Canada 2020 Animal Product Impact Scales 2020 Farm Sanctuary Tours & Dietary Change 2020 U.S. Beliefs About Chickens And Fish 2021 Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More 2021 COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal Agriculture 2021 Going Vegan or Vegetarian: Many Paths to One Goal 2021 Growing A Community: How To Support Farmed Animal Protection In China 2021 Going Vegan Or Vegetarian: Motivations and Influences 2022 Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India 2022 Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics 2022 Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success 2022 Chinese Consumers' Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging 2022 Chinese Consumers' Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging 2022 Local Action For Animals As A Stepping Stone To State Protections 2023 The Animal Agriculture Industry's Perspective On Advocates & Cage-Free Reforms 2023 Reforming Animal Agriculture Subsidies: A Guide for Advocates 2023 Bringing Back Former Vegans And Vegetarians: An Obstacle Analysis 2023 Different Strokes For Different Folks: Comparing U.S. Groups' Openness to Pro-Animal Actions 2023 Support For Farmed Animal Welfare Legislation In Ten Key U.S. States 2023 Animal Agriculture Is The Missing Piece In Climate Change Media Coverage 2023 Jurors' Reflections On The Smithfield Piglet Rescue Trial 2023 Domination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China 2024 Research And Data As Tools In Advocates' Decision-Making 2024 Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements 2024 Global Animal Slaughter Statistics & Charts 2024 Pathways To Impact: An International Study Of Advocates' Strategies And Needs 2024 Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector 2024 Bridging U.S. Conservative Values And Animal Protection 2024 The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior 2024 Research And Data As Tools In Advocates' Decision-Making: A Focus On China & Southeast Asia 2024 What Vegan Advocates Can Learn From The Social Spread Of Quitting Smoking 2025 Exploring The Impacts Of Food System Education: A Case Study 2025 Exploring Gen Z's Attitudes Towards Animals And The Environment 2025 The Economic Impacts Of A Plant-Based Transition: Exploring Two Growth Scenarios 2025 Effective Communication With Political Staffers: A Framework For Animal Advocates 2025 How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis 2025 Cross-Movement Collaboration For Farmed Animal Advocates In Southeast Asia 2025 From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement 2025 Quantifying The Small Body Problem: A Meta-Analysis Of Animal Product Reduction Interventions 2025 Political Animals? How U.S. Voters Respond To Candidates Making Farmed Animal Policy Proposals 2025 Public Acceptability Of Standard U.S. Animal Agriculture Practices 2025 Globalizing The Factory Farm: International Organizations And The Spread Of Industrial Animal Agriculture

Faunalytics also maintains a research library with over 6,000 summaries of external research studies on animal related issues. They also produce a series called "Faunalytics Fundamentals", a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.

Animal Charity Evaluators review Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in since its 2015 annual charity recommendations. ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general. ACE reviews organizations designated as a Standout Charity every other year.

In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.

ACE named Faunalytics as one of three of its Top Charities in 2021. The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.

In 2023, ACE decided to move to only one tier: Recommended Charities. Faunalytics was again named a Recommended Charity in 2023. As of 2025, Faunalytics is not listed as a Recommended Charity.

See also The Humane League Mercy for Animals List of animal rights groups

References

External links