The Southern 500, officially known as the Cook Out Southern 500 for sponsorship reasons, is a NASCAR Cup Series stock car crown jewel race at Darlington Raceway in Darlington, South Carolina, United States. First held in 1950, the event consists of 367 laps, and is the second of two stock car events held at Darlington on the oval, the other being the Goodyear 400. From its inception, the race has been typically held on Labor Day weekend.
The Southern 500 is considered one of the crown jewels of the NASCAR calendar and since 2020, the event is usually the first race of the NASCAR Chase. Christopher Bell is the defending race winner, having won the event in 2026.
History Original run on Labor Day Weekend The race began in 1950, as NASCAR's first 500-mile race, and it was the only race of such distance until the Daytona 500 debuted in 1959. Through most of its history, the race was one of NASCAR's premier events, and was known as one of Crown Jewel on the NASCAR circuit. From 1985–1997, it served as the fourth race of the popular Winston Million. Two drivers, Bill Elliott (1985) and Jeff Gordon (1997), clinched the Winston Million with victories in the Southern 500.
The Southern 500 was one of the last races on the circuit to embrace naming rights in its title. In 1989, the race added Heinz as a title sponsor, but kept the traditional "Southern" moniker in its official name. From 1992 to 2004, it was sponsored by PepsiCo products (Pepsi or Mountain Dew).
From 1950 to 2003, this annual event was traditionally held on Labor Day weekend (typically the first weekend of September). In the years before 1984, the race was held on Monday, Labor Day itself.
From 1953 to 1996, there was a Miss Southern 500 beauty pageant where the event winner competed in the Miss South Carolina Pageant the following year. In the entire history of the pageant, only two Miss Southern 500s ever won Miss South Carolina (Amanda Spivey: 1995, Janet Powers: 1997).
For the 2004 season, a realignment of the NASCAR schedule saw the race move to November. Track management believed the November date would allow for cooler, more comfortable weather for fans, who had increasingly voiced concerns about the hot, humid, weather. Also, it meant the race would be part of the new Chase for the Championship. Rockingham lost its fall date to Fontana, and the Pop Secret 500 was moved to the prestigious Labor Day weekend date.
In 2004, Francis Ferko, a shareholder of the company that owned Texas Motor Speedway, sued NASCAR, saying they had violated antitrust laws by refusing to have a second race at Texas Motor Speedway, as many other tracks had. The case was settled in his favor, and NASCAR was forced to give up one of its Darlington dates so that a second race could be held at Texas.
Loss of Labor Day weekend Starting in 2005, Darlington was forced to contract down to one race per year. Officials replaced Darlington's two Cup Series events with one 500-mile race. The event's traditional moniker "Southern 500" was dropped for the time being. The race was situated on the Saturday of Mother's Day weekend in mid-May. Mother's Day weekend was a date that had been mostly avoided by NASCAR in recent decades. The Nashville 420 had used the Saturday of Mother's Day weekend for a time until it was discontinued in 1984. Moving the Darlington race to May loosely mimicked the period in which the spring race, once known as the Rebel 500, was held on or around Confederate Memorial Day.
Dodge, which had been sponsoring Darlington's spring race at that point, took over sponsorship of the 500-mile race in May. The title of the race was based on various Dodge models including the Charger, Challenger, and Avenger. The race would be held under the lights and proved to be well-attended.
Without a title sponsor after 2008, the race re-adopted the moniker of "Southern 500". Track officials and fans were anxious to revive the traditional name. GoDaddy was signed as presenting sponsor, and it became known as the Southern 500 presented by GoDaddy.com. The race was then sponsored by Showtime Networks from 2010 to 2011, and Bojangles' from 2012 to 2019.
While enjoying renewed success in attendance and popularity in May, there was still desire by some fans, media, and others to move the race back to its traditional Labor Day date. Especially after replacement races (Fontana and Atlanta) failed to gain any foothold on the desirable Labor Day weekend holiday slot. Bruton Smith, CEO of Speedway Motorsports even offered to buy the Darlington track to return it to Labor Day weekend and "get it back where it belongs".
In 2014, the race switched dates with the spring Kansas race, and ran in the second weekend in April.
Return to Labor Day weekend A revived interest in moving the Southern 500 back to Labor Day grew over the summer of 2014. In August 2014, it was announced that 2015 Southern 500 would return to its traditional Labor Day weekend slot, the first time since 2003. To combat the issue of heat and humidity that had resulted in the race originally being moved, the race is currently run Sunday night of Labor Day weekend, under the lights, with temperatures being cooler than they are during daytime hours.
To celebrate the return of the race to its traditional weekend, a concerted and highly publicized effort among NASCAR, the track, and teams were made to theme the weekend a "NASCAR Throwback." Thirty-two cars in the 43 car field ran throwback paint schemes during the event, with various other throwback aspects planned throughout the weekend. It was announced days before the race that legendary broadcasters Ken Squier, Ned Jarrett and Dale Jarrett would announce part of the race. Some hour into the broadcasting, Squier, and the Jarretts called the race lap-by-lap for about an hour. NBC, which also utilized its logos from the 1970s during the broadcast, was widely praised by many for bringing back old memories in the sport. The success of the event led to a nomination for Sports Event of the Year.
Due to the success and popularity in 2015, the "Throwback" theme for the weekend was run from 2015 to 2020. In 2021, with the reinstatement of the second weekend during the 2020 season, the theme was moved to the spring race in order to allow playoff teams to focus on the playoff.
Bojangles' ended its title sponsorship of the race after the 2019 race.
From 2015 to 2020, the race weekend has been themed "NASCAR Throwback", with many cars fielding "Throwback" paint schemes (the revitalized spring race has taken that role from 2021–2025).
When the 2020 schedule was released, the Southern 500 was scheduled as the only race at the track, again on Labor Day weekend. However, due to the COVID-19 pandemic, Darlington Raceway returned to having two race weekends, as The Real Heroes 400 and the Toyota 500, as part of returning to the track following a nine-week pause. The Southern 500 became the first race of the NASCAR playoffs due to NASCAR ending the season a week earlier than usual, at Phoenix Raceway. The race was previously held in the playoffs when it began in 2004 as the ninth race. This schedule placement became permanent starting in 2021, except in 2024 when it was made the regular season finale because of a two-week break imposed by NBC Sports for the 2024 Summer Olympics.
Cook Out assumed naming rights for the Southern 500 in 2020.
Trophy The trophy features photos of previous winners at Darlington.
Reception The Southern 500 is considered one of the crown jewels of the NASCAR calendar, and has been nicknamed NASCAR's "oldest superspeedway race." For decades, the race has been considered by competitors and media as one of the more difficult and challenging races on the NASCAR schedule, owing much to the track's unusual, asymmetrical egg-shape, rough pavement, and overall unforgiving nature. Darlington Raceway itself has a long and storied reputation as the "Track Too Tough to Tame."
Selected race summaries 1950: The very first running lasted over six hours and multiple cars blew tires. Johnny Mantz drove a conservative race and emerged with the win. 1960: In a race with 48 entries, numerous crashes occurred. Ankrum "Spook" Crawford was injured when a car crashed into the unprotected pit road area; later Bobby Johns crashed in the pits, killing three. Richard Petty led 106 laps but spun out with 50 laps to go. Pole-sitter Fireball Roberts broke an axle and finished ninth, 11 laps down. Rex White was flagged the winner, but a reexamination of scoring showed White was credited with one extra lap he had not run, giving the win to Buck Baker. 1965: Darel Dieringer broke with 39 laps to go after leading 199 laps, leaving Ned Jarrett alone by 14 laps en route to the win. The race saw a scary melee when young Cale Yarborough crashed with Sam McQuagg in Turn One and Cale's car flew over the guardrail and landed outside the speedway; he was uninjured and interviewed for ABC Sports by Chris Economaki. 1966: Darel Dieringer passed Richard Petty with seven laps to go and stormed to the win. A scary crash erupted in Turn One as Earl Balmer smashed into the guardrail on Lap 186 and spun atop it, throwing debris into the open-air press box in the turn. 1967: Richard Petty wins his only Southern 500 1970: Buddy Baker joined his father Buck Baker in winning the Southern 500. Five of the top six finishers drove either 1969 Dodge Daytonas or 1970 Plymouth Superbirds, making this the only Darlington race won by the famed winged Chryslers. LeeRoy Yarbrough, due to compete in the event, withdrew after a last-minute offer of a ride in the California 500. 1974: Cale Yarborough became a three-time Southern 500 winner, edging sophomore sensation Darrell Waltrip. Crashes thinned the field and eliminated the likes of Richard Petty, Buddy Baker, David Pearson, and Bobby Allison; singled out for criticism was Richie Panch, involved in three wrecks during the day. Allison accused Yarborough of wrecking him, a charge Yarborough angrily denied. 1976: David Pearson ended a career slump in the Southern 500, taking his ninth win of his magic 1976 season, his first Southern 500 after six wins in the Rebel 500. Richard Petty finished second, the 60th time in their careers Pearson and Petty had finished 1–2 in a Winston Cup Grand National race (the duo would finish 1–2 three more times in their careers with Pearson holding a 33–30 edge). Both Jimmy Carter and Bob Dole visited the race while on the campaign trail. 1977: A huge fight between Cale Yarborough and Darrell Waltrip ended in a crash and Pearson grabbed his second straight Southern 500. Following the race D. K. Ulrich, caught up in the fracas, asked Cale why he'd hit him; Cale replied "I didn't hit you, Jaws did; Jaws Waltrip" – creating a popular nickname for Waltrip. 1979: Pearson achieved vindication at the same track where earlier that year a pit accident cost him his ride with Wood Brothers Racing. Driving Rod Osterlund's Chevrolet while regular driver Dale Earnhardt recovered from late-July injury, Pearson made up a lap when Darrell Waltrip spun out of the lead with 70 laps to go, then spun again some 20 laps later; he lost 12 laps and finished 11th after leading 165 laps. Pearson edged young driver Bill Elliott for the win, his 104th career Winston Cup Grand National win.