O'Che 1867 is a high jewellery sub-brand of Ourivesaria Che Lee Yuen (), a family-owned goldsmith and jewellery business in Macau, China which was founded in 1867 during the reign of the Tongzhi Emperor in the Qing dynasty. It is one of the oldest goldsmiths and jewellery businesses in the Greater China region with the family's history in the business spans four generations. The word "Ourivesaria" is Portuguese for goldsmiths and "Che" ("Tse" in Hong Kong) is the romanized form of the family's Chinese surname.
History
1850: Founder, Mr Che Yue Tong was born in Macau 1867: At the age of 17, Mr Che set up "Ourivesaria Che Lee Yuen" in Kiu Tsai Tou, Macau. 1880: Began making gold jewelry 1910-20: Two sons, Choi Sang and Wing Sang joined the business, shop moved to No. 24 Rua dos Mercadores. 1942: The third generation, Chi San (son of Choi Sang) joined the company. 1944-46: First in the Greater China region to use electrolysis to refine gold in commercial scale and first to use carbon for dissolving platinum. 1967: 100th Anniversary of the Company 1992: Business expanded and shop moved to the present address at Rua F.X. Pereira 105A. 1996: Chi San's second son, Stephen Tse, the 4th generation joined the business. 1997: The Company's sub-brand - RingMaster, a new concept jewelry store was created and opened, the first of its kind in Macau. 2007: 140th Anniversary of the Company. A new concept store was established specializing in high jewelry. 2008: The Brand exhibited for the first time at an international jewellery event, the "JMA Macau 2008" 2008: Received the Macau Prime Award for Brand Excellencehttps://seemacau.blogspot.com/2009/01/prime-award-for-brand-excellence.html 2017: The Brand received the Most Valuable Brand Gold Award (Business Awards of Macau 2017)https://www.awardsmacau.com/business-awards-2017/ 2018: First China Store opened in Zhuhai, PRC. 2019: The Company was appointed to create the crown for Miss Macau Pageant 2019 and became the official sponsor and manufacturer of the crowns for the event.https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FMissmacauofficial%2Fposts%2Fpfbid02UyzLFy6skjghb1cSe8M8HjY1QpsZ2DVyDaW28fJ9YpsnKmoYzGjxiEphmHN6VNKEl&show_text=true&width=500 2019: The Brand was officially recognized as one of the 12 Macao Classic Brands (Marca Tipica de Macau)https://www.macaotourism.gov.mo/pt/tags/macao-classic-brand 2020: Authorised IP Partner for the 600th Anniversary of the Forbidden City, Beijing 2023: A High Jewellery Store with Cultural Concept opened at the MGM Hotel Macau 2024: The Brand received the Macau SMEs Honourbale Awards http://macaucee.com.mo/content.asp?id=105456 2025: Jewellery Art & Design Award, Florence Biennale, Italy https://www.florencebiennale.org/en/awarded-artists-and-designers-2025-en 2026: The Brand was officially recongnized as one of the Macau Century-Old Brand (Marca Centenaria)https://www.mcbrand.mo/page-87 and received the Excellence Award in <My City - My Brand> of Business Awards of Macau https://www.awardsmacau.com/# 2026: Invited by the DSEDT of the Macao SAR Government to participate in the 12th Bonjour Brand Forum in Paris, and to present the brand and launch the latest collection at the UNESCO headquarters.https://mp.weixin.qq.com/s/dWC-Npol-KvVy8HdbqU1NQ
See also List of companies of Macau
References
Newspapers
Apple Daily: A34 30 Nov, 2007 Macau Daily: C9 30 Nov, 2007 Macau Daily: A10 03 Dec, 2007 Wen Wei Po: B5 07 Dec, 2007 Mingpao: A27 02 Jan, 2008 Hong Kong Economic Times: A37 25 Mar, 2008 Wen Wei Po: A21 07 Dec, 2009 Exmoo News: Page27 08 Aug, 2013
Magazines
iMoney: Issue 006 Phoenix Skyscape: No. 04, 2008 Destination Macau: Aug-Sept 2008 Jewellery News Asia: Nov 2008 Prime Magazine: Dec 2008 Jewellery News Asia: Jan 2009 Prime Magazine: Jan 2009 SODA Magazine: May 2009 Prime Magazine: Oct 2009 Macao Image: Issue 54 Jul 2011 () Macau Closer: Feb 2012 () Macao Ideas: Issue 2, Summer 2012 Business Intelligence: Issue 84, Aug 2012 Essential Macau: Issue 13, April–May 2013 Essential Macau: Issue 41, Dec 2017-Jan 2018 Aspire: September 2018 SD Magazine: Issue 128 Dec 2019