Svetlana Serhiivna Loboda (; ; born 18 October 1982), mononymously known as Loboda (often stylized in all-caps), is a Ukrainian singer and songwriter.УКАЗ ПРЕЗИДЕНТА УКРАИНЫ № 355/2013 О награждении государственными наградами Украины по случаю Дня Конституции Украины During her career, Loboda has achieved international success in Eastern European countries. Winner of the ZD Awards and Bravo International Professional Music Awards.
Biography
Early life Svetlana Loboda was born on 18 October 1982, in Oleksandrivskaya Clinical Hospital (now known as ) in Kyiv, in the family of Serhii and Natalia Loboda. Until 1989, she lived with family in Irpin (Kyiv region), where the singer spent her childhood. She graduated from a music school in the classes of piano, conducting, and academic vocal.
After receiving her first musical education, she entered the Kyiv Variety and Circus Academy in the Variety Vocal Department. Already in the first year, Svetlana became a member of the musical group "Cappuccino", which occupied a worthy place on the Ukrainian stage. However, she later realized that it was not quite her format and left the group at the end of her contract.
Also, Loboda participated in the first Ukrainian musical "Equator" (directed by Viktor Shulakov), where she got one of the main roles — the savage Mirana. After the premiere of Equator, Loboda was talked about in Ukraine as a rising star.
For the period of the musical, a song and video — "Black Angel", recorded and filmed with Svetlana Loboda, were released in wide rotation.
VIA Gra/Nu Virgos On 28 December 2003, Loboda created her own band called Ketch. In the spring of 2004, having passed a casting, Loboda became a new soloist of the trio "VIA Gra". As a member of the group, she took part in a tour across Asian cities, and starred in the music video "Biology" and the New Year musical "Sorochynskyi Yarmarok" by Inter. Three months later, Svetlana left the band and in December she released her first single, "Black and White Winter".
In November 2005, Loboda's first solo album, “You Will Not Forget”, was released.
In 2006, the music video and then the single "Black Angel" was released, and after a trip to Japan, Loboda recorded the song "Wait, man". The same year, she hosted the show Shoumaniya on Novy Channel, and in 2007, she became the host of “Miss CIS” on TET. She opened her own travel agency, Happy Vacations. In October 2007, the music video for the lyric song "Happiness" was released. On October 18, 2007, Loboda organized a photo exhibition of her own photos dedicated to India. The aim of the exhibition is to help orphans and children with cancer. In 2008, the creation of a collection of youth clothes "F*ck the macho" began, in the same year the second album "Not Macho" was released. On October 18, Loboda won the National Olympus Award in the category "Original Performance Style".
Eurovision 2009
In 2009, "Be My Valentine" was submitted for the Ukrainian qualifying round of the Eurovision Song Contest 2009. On 8 March, Loboda won the 2009 Eurovision qualifying round and got the right to represent Ukraine in the final part of the contest. On 18 March, she presented her music video "Be My Valentine" (Anti-crisis girl!).
At the opening ceremony of Eurovision 2009, Loboda appeared in bandages and with abrasions on her body, make-up designed to draw attention to her "Say Stop Domestic Violence" initiative. Subsequently, French singer Patricia Kaas joined this campaign.Кто избил фаворитку «Евровидения»
Loboda took 12th place in the final of the contest with 76 points. The low final positions did not prevent her from taking first places at the preliminary competition concerts in London, Paris, and Amsterdam. According to the statistics of search queries from the countries participating in Eurovision, Svetlana Loboda took 4th place in the Google ranking. In 2009, Loboda created "Anti-crisis boy" T-shirts and "Anti-crisis bag", for the contest.
2010-2015: Growing Popularity In January 2010, the video for the song "Live Easy" was released, where Loboda appears as the fat girl she became after her failure at Eurovision. Following "Live Easy", Loboda recorded a duet song "Heart Beats" with Max Barskikh, and soon a video was released.
In 2010, Svetlana Loboda officially renamed her musical project and registered the brand and uses her last name under the trademark LOBODA.
In April 2011, Svetlana Loboda together with soccer player Andriy Shevchenko became the faces of the PEPSI campaign in the project "Pepsi Refresh Project", the essence of which was to help young creative people find their way in life. The video for the project was shot by the British-American director Nick Lively, who flew to Ukraine especially to work on this project.
In the summer of 2010, the single "Revolution" was released. At the VIVA Awards, Loboda presented the single "Thank You" dedicated to her daughter. The song's video was filmed in two stages: the first part of the shoot was held when the singer was nine months pregnant, and the second part was after she gave birth. In the summer of 2011, the premiere of the song "In the Light" took place on the Crimea Music Fest stage. Later, Loboda presented a music video. In early 2012, Loboda went to the United States, where she shot a music video for the single "Clouds" and a short film in the genre of suspense based on the musical work "Clouds" — "Woman-Crime". The film was filmed in Miami. The director and cameraman was Vladimir Shklyarevsky. The leitmotif of the film was a 19th-century work entitled "Woman, Criminal and Prostitute" by Italian author Cesare Lombroso, a prison psychiatrist, which reveals the theme of the crime of passion.
On 12 April 2012, Loboda presented the show "The Beginning" in Crystal Hall, with which she toured Ukraine for almost a year. In June, a video for the song What about U, recorded for the EURO 2012 championship, was released. This song was selected among hundreds of others, submitted to the court of the UEFA European Commission, and was included in the official track list of the championship. In August 2012, the lyric composition "40 degrees" was presented at the Crimea Music Fest. In 2012, Loboda became a coach in the talent show "Voice. Children" on 1+1 channel.http://kp.ua/daily/260912/358216/ Лобода стала звездным тренером шоу «Голос. Дети» In February 2013, she presented a new single, "Tenderness". On 17 March 2013, the singer presented a new single called "Under Ice" during the "Yuna" Award.
At the end of June 2013, Loboda was awarded the honorary title "Honored Artist of Ukraine".
On 1 November 2013, she released the single "Kokhana" (Beloved), her first work in Ukrainian. On 13 and 14 February 2014, she performed at the 2014 BIG LOVE SHOW, where she performed the song "City Under Prohibition", and on 26 March 2014, the single was officially released. On 29 March, Loboda went on an all-Ukrainian tour "Under Prohibition!". On 22 May 2014, Loboda together with Emin presented a single and music video "Looking at the sky". The video was directed by Loboda producer Natella Krapivina. The production designer was Sergiy Ivanov, who worked on the film "Stalingrad". On 29 September 2014, Loboda and Emin presented a remake of the track "Looking at the Sky". On 18 October 2014, the single "Don't Need It" was premiered. She got the YUNA nomination for Best Female Performer and Best Song ("Clouds"), and had victory in the Red Star. "40 Degrees" was included in the 20 Best Songs list and named the Song of the Year (Ukraine). Loboda was awarded Fashion People Awards for Fashion Video "40 Degrees".
On 26 December 2014, Loboda won the 2014 Song of the Year award for her single "City Under Prohibition". Yuna nominated Best Singer, Best Lyricist and won Best Song ("40 Degrees"), Best Video ("40 Degrees"). On 7 March 2015, Loboda presented a new music video for the song "Not Wanted". The video was filmed in Portugal. The video shows a difficult story of a woman, who, overcoming pain and infidelity, is fighting for her fragile female happiness. The video is largely a reflection of the singer's personal experiences with her breakup with the man she loves.
On 26 March 2015, the YUNA 2015 awards ceremony was held at the Palace of Ukraine, where Loboda and Emin won the "Best Duet" category for their joint creation "You Look at the Sky."
On 2 April 2015, the single "Time to Go Home" premiered on Russian Radio. The music video of this song was filmed in Istanbul, directed by Natella Krapivina. On 20 May 2015, the premiere of the music video "Time to go home" was held with the participation of "Eagle and Tails" show hosts Andrii Bedniakov, Lesya Nikityuk, Regina Todorenko, and Zhanna Badoeva. On 8 June 2015, the 6th annual Fashion People Awards ceremony was held in Moscow, where Loboda won in the Fashion Voice Woman category.
On 4 November 2015, Loboda embarked on a tour of cities in Ukraine with the show "Time to Go Home." During the tour, she presented new songs "To Hell with Love", "Angelok", "Your Eyes" and "Don't Love". On 23 November 2015, on the eve of the International Day for the Protection of Women from Violence (25 November), she presented a social art project for her second Ukrainian-language composition "Oblysh," (Leave me alone) a message designed to draw attention to one of the most important issues: violence against women.
On 26 November 2015, the first M1 Music Awards 2015 ceremony was held at the Palace of Sports in Kyiv, where Loboda won in the "Clip of the Year" category with the video "Time to Go Home." On 28 and 29 November 2015, solo concerts were held at the Palace of Ukraine in honor of the singer's tenth anniversary. In December, according to Yandex research, the singer became the most popular woman in Ukraine.
Since 2016: H2LO, "Voice. Children" and other projects On 11 January 2016, Loboda presented the song "To Hell the Love," and on 19 February 2016, she premiered the music video. On 9 May 2016, she opened the concert of the Inter TV channel, dedicated to the 71st anniversary of Victory in the Great Patriotic War, singing Bulat Okudzhava's song "Our Tenth Paratrooper Battalion". She closed the concert with the military song "Cranes".
On 30 June 2016, the Organizing Committee of the international Miss Ukraine Universe 2016 contest officially recognized Loboda as the brightest representative of the music industry and awarded the title "The Most Beautiful Singer of the Country". On 6 September 2016, the single "Your Eyes" premiered, and on 9 November 2016, the music video premiered. The single held the lead in iTunes in the CIS for five weeks. On 19 November 2016, she received a Golden Gramophone statuette in Moscow for her song "To Hell with Love."
Winning 2016: M1 Music Awards best singer and music video of the year.
On 8 March 2017, Loboda created a three-hour show at the Palace of Sports in Kyiv and presented the album H2LO, which she had been working on for five years. Seven new singles were played that night: "Paris", "Bride", "Accidental", "Bitch" and others. On the first day after the album was officially premiered on iTunes, H2LO hit the first line of the chart in seven countries: Ukraine, Lithuania, Latvia, Estonia, Russia, Belarus, and Kazakhstan.
In addition, this concert premiered her duet titled "Hot" with Dima Monatik. The history of cooperation between the artists began with the track "40 degrees", the author of which was Dima.
In December 2017, she became the host of the "star" edition of the travel show "Oryol i Reshka" together with Alexander Revva. In 2018, she was the music producer of Philip Kirkorov's single "The Color of Mood Blue". She won at the RU.TV Awards 2017 as Best Female Performer, Best Creative ("Your Eyes"), Muz-TV Awards 2017as the Best Female Performer.