These Days Will Fade is an extended play by American alternative rock / post-hardcore band Moments in Grace. It is the band's second release, following Postcard Audio's eponymous extended play released in 2002, but the first to be released after changing their name to Moments in Grace. The extended play was first released as a free download by American record label Salad Days Records on December 12, 2003. It was later re-issued digitally and on compact disc by Atlantic Records and Salad Days Records on March 23, 2004. The release includes the song "Stratus", which was later pushed as a single to radio stations in June 2004, and its music video was released to music television channels in August 2004.
The extended play was intended as a teaser for the band's forthcoming full-length album Moonlight Survived, its material having been written at the same time from mid-2002 to mid-2003, while the band was still named Postcard Audio. The band's line-up then included vocalist, guitarist, keyboardist and principal songwriter Jeremy Griffith, guitarist Justin Etheridge, bass guitarist Jake Brown and drummer Brandon Cook. Cook was replaced by Timothy Kirkpatrick in May 2003 and a month later the band was renamed Moments in Grace. The band recorded sixteen songs over the span of three months, split between June–August 2003 and November 2003, with producer Brian McTernan at Salad Days in Beltsville, Maryland; four of which appeared on These Days Will Fade (with the rest appearing on Moonlight Survived).
In promotion of the material released on These Days Will Fade and Moonlight Survived, Moments in Grace toured the United States and Canada several times between December 2003 and February 2005, accompanied by such bands My Chemical Romance, Avenged Sevenfold, Finger Eleven, Thrice, Silverstein, Funeral for a Friend, Alexisonfire, From First to Last, Smile Empty Soul, Bayside, Hot Water Music, Darkest Hour, Further Seems Forever, Poison the Well, A Thorn for Every Heart, Steriogram, Thornley, Strata, Brandtson, Planes Mistaken for Stars, The Jealous Sound, Beloved, Zolof The Rock & Roll Destroyer, Noise Ratchet, Rock 'n' Roll Soldiers, Vaux, Engine Down, Statistics, June, Madcap, The Kicks, Don't Look Down and Decahedron. The band also performed on Van's Warped Tour and at notable festivals like Skate and Surf Festival in Asbury Park, New Jersey, The Fest in Gainesville, Florida and the Millennium Music Conference in Harrisburg, Pennsylvania.
Composition and recording These Days Will Fade was written while the band was still named Postcard Audio, with vocalist, guitarist, keyboardist and principal songwriter Jeremy Griffith, guitarist Justin Etheridge, bass guitarist Jake Brown and drummer Brandon Cook. On July 2, 2002, shortly after releasing its eponymous debut extended play, Postcard Audio opened for The Liar's Academy and Brandtson at Barnstormer's in Montevallo, Alabama. A month later, in August 2002, The Liar's Academy spent a week recording its extended play, Trading My Life, with record producer Brian McTernan at his Salad Days recording studio in Beltsville, Maryland. While taking a break from tracking, The Liar's Academy guitarist Matt Smith was listening to Postcard Audio's extended play when the music caught McTernan's attention. Impressed by Griffith's voice, McTernan, who was then also an A&R representative and artist developer for major record label Atlantic Records, flew down to St. Augustine, Florida to meet with the band and attend one of its shows.
In early November 2002, Postcard Audio began working with McTernan and announced that it would take a hiatus from playing shows to focus on the extended writing of a full-length album, hoping to enter Salad Days recording studio in March 2003 (though this was ultimately delayed by several months). By April 2003, the band was nearly done writing its full-length album, having written over thirty songs in the process, and citing influences like Jeff Buckley, U2, Ours, Sunny Day Real Estate, Foo Fighters and Hum. The band had recorded demo material at Griffith's home studio, The Factory, in Fort Walton Beach, Florida during most of 2002 and the first half of 2003.
In May 2003, Cook was replaced by former As Friends Rust and Culture drummer Timothy Kirkpatrick. Kirkpatrick was recommended by McTernan, who had heard of the drummer through members of The Liar's Academy's other band, Strike Anywhere; Strike Anywhere had toured twice with As Friends Rust in 2000 and 2001. In late June 2003, Postcard Audio was renamed Moments in Grace; the new name was inspired by lyrics from the song "Drink Deep" by Rites of Spring. The band immediately began tracking thirteen songs for its full-length album, Moonlight Survived, over the span of two months at Salad Days with producer McTernan (though the total number of tracks recorded eventually increased to sixteen during production).
Unhappy with the way the full-length sounded, the band returned to Salad Days in November 2003 to re-record some of the material, record a couple of extra songs, and fully re-mix the release. Moonlight Survived was completed by the end of November 2003, and the band quickly signed with Atlantic Records and McTernan's new Atlantic Records imprint, Salad Days Records, created specifically to release the band's music. The album was originally scheduled for release in May 2004, but it would ultimately be delayed by three months.
Release, packaging and promotion On December 12, 2003, the band released These Days Will Fade through Salad Days Records. The release included the songs "Stratus" and "Broken Promises", which were also scheduled to appear on Moonlight Survived; and "Curtain Call" and "The Silencing Truth", which were b-sides from the recording session and exclusive to this release. The extended play was offered as a free download (an idea suggested by McTernan), exclusively through the band's website and through webzine AbsolutePunk. It also included an extensive digital booklet designed by Shelby Cinca and Gabriel Baldessin at Passkontrol. The band later stated in interviews that These Days Will Fade was intended as both an introduction to the band and a teaser of the forthcoming full-length album.
On March 23, 2004, Atlantic Records re-issued These Days Will Fade through all major digital retailers and also pressed a limited amount of promotional compact discs.
On June 15, 2004, Atlantic Records and Salad Days Records released "Stratus" as the extended play's first single, digitally and on compact disc; the release included an exclusive radio edit version of the song. On the same day, the two record labels also released a compact disc sampler, which included all three previously released songs from the band's forthcoming album: "Stratus", "Broken Promises" and "My Dying Day". The sampler managed to reach No. 2 on CMJ New Music Report's Loud College Rock Adds, No. 3 on Loud Rock Crucial Spins Add, and No. 14 on CMJ Top 200 Adds, on June 21, 2004.
On July 17, 2004, Moments in Grace filmed a music video for the lead single "Stratus", with director Laurent Briet in Los Angeles, California. The video premiered on August 12, 2004, five days before Moonlight Survived was released, and later aired on MTV and Fuse. On July 19, 2004, Moments in Grace was invited to MTV's Paramount Plaza studio for a photo shoot and video interview promoting These Days Will Fade and the forthcoming Moonlight Survived.
Moonlight Survived was released on August 17, 2004, through Atlantic Records and Salad Days Records. The double vinyl edition included the two songs from These Days Will Fade as bonus songs; "Curtain Call" and "The Silencing Truth". The song "Broken Promises" was also included in the Criterion Games / Electronic Arts racing video game, Burnout 3: Takedown, released on September 4, 2004. Touring
In promotion of These Days Will Fade, Moments in Grace began touring full-time, ultimately spending over a year on the road, starting right after the album's recording was completed (nine months before it was released), and lasting six months after its release. The band first toured across the Southern United States, from Florida to California, spanning December 10–17, 2003. The trip culminated with a benefit show at the House of Blues in West Hollywood, California in direct support of Thrice. Moments in Grace next played three shows as part of a Californian mini-tour, from January 2–4, 2004, accompanied by Avenged Sevenfold and Saosin.
A tour with Engine Down, Statistics and Decahedron, spanning from January 31 to February 19, 2004, took the bands through the East Coast, South and Midwest of the United States. This was immediately followed by a Southern and Midwest United States tour with Smile Empty Soul, from February 20 to March 1, 2004. From there, Moments in Grace met back up with Engine Down and The Jealous Sound for four dates in the Midwest and Northeast United States between March 2–7, 2004. The band next met up with Bayside and Madcap for a week's worth of shows on the East Coast of the United States from March 11–15, 2004.
Moments in Grace met up with Thrice and Poison the Well for a three-week tour of the East Coast, South and West Coast of the United States, spanning from March 17 to April 8, 2004. The first week of shows also included My Chemical Romance and Vaux, while the last two weeks included Darkest Hour. From there, the band met up with From First to Last and A Thorn for Every Heart for West Coast and Midwest United States dates spanning April 9–15, 2004, followed by a stop to play Asbury Park, New Jersey's Skate and Surf Festival on April 17, 2004.
The band rejoined Avenged Sevenfold for a lengthy six-week tour of the East Coast, South and West Coast of the United States and crossing into Western Canada, from April 16 to May 24, 2004. The tour also included My Chemical Romance from April 16 to May 14; Funeral for a Friend from April 17–23; Beloved from April 24 to May 4; and Noise Ratchet from May 5–24. Moments in Grace reunited with Smile Empty Soul for a three-week tour of the Midwest and Northeast United States, from June 2–20, 2004, accompanied by Steriogram. The tour included a cross-over show with Shinedown on June 13, 2004 at the Starland Ballroom in Sayreville, New Jersey.
The band was then invited to perform at the music showcase Millennium Music Conference, which took place at the Crowne Plaza hotel in Harrisburg, Pennsylvania on June 24, 2004. Moments in Grace next joined Van's Warped Tour for a series of performances across the Southern and West Coast United States, from June 25 to July 11, 2004. The band played on the Punkrocks.net stage and held a giveaway contest in cooperation with Alternative Press, of prizes including iTunes gift certificates, iPods, and an Apple 14-inch iBook G4 to fans who signed up to its mailing list. On July 18, 2004, the band flew to Washington D.C. for a one-off show with The Honorary Title at Black Cat, and from July 20 to August 12, 2004, toured the East Coast and Midwest United States with Finger Eleven, Thornley and Strata.
In celebration of Moonlight Survived's release, Moments in Grace played three album-release shows accompanied by Taken From You. The first was held at The Handlebar in Pensacola, Florida on August 15, 2004; the second at Common Grounds Coffee House in Gainesville, Florida on August 17, 2004; and the third at Cafe Eleven in St. Augustine, Florida on August 18, 2004.