Elfster is a proprietary software application providing social networking features related to "secret Santa" style gift exchanges. It is available, without charge, as software as a service, via a website and via mobile apps for iOS and Android.Christmas apps and accessories for iPhone, iPad, and iPod touch December 24, 2011

The website's features include a universal wishlist, an anonymous Q&A section, personalized gift recommendations, activity updates, and forum discussions.Secret Santa Goes Digital with Elfster December 13, 2010 The company is headquartered in Delaware, United States.

History Elfster was founded by software engineer Peter Imburg in 2004 after hearing about the difficulty his wife and sister had when trying to organize a Secret Santa for their family.USA Today, USATODAY.com - 'Secret Santa' exchanges made easier online, December 13, 2005Smart Planet, Elfster: Secret Santa Now Web-Enabled - SmartPlanet , December 9, 2009

In November 2011, the website reached 2 million members. In Christmas of the same year, the Elfster Facebook App was launched for mobile device users. The app also serves as an extension of Elfster.com's service.

Services Elfster can be used to create wishlists and organize online gift exchanges. Users can find friends in Elfster, and follow their wishlists. Items can be added from any site online, and with the Elfster mobile app, bar code scanning allows items to be added on the go. When organizing an online gift exchange, Elfster draws names randomly and allows users to ask their draw partner questions anonymously - maintaining secrecy in a "high-tech way".PC World, Today @ PC World Secret Santa Gift Swap Goes High-Tech , November 22, 2004

Elfster provides a series of tools for organizing secret gift exchanges such as automated event-organization, name pairing,Martha Stewart, Easy Christmas Crafts, Homemade Gifts, Gift-Wrapping Ideas - Martha Stewart, November 1, 2009 draw restrictions,Mashable, Top 5 Secret Santa Sites to Give Back and Save Money, November 25, 2008 gift guidance, wishlists, and anonymous questions and answers.Mashable, HOW TO: Put Secret Santa Online, November 8, 2009

Elfster helps with the logisticsFamilies.com, Elfster.com: Your Online Secret Santa Helper - Computing - Families.com, November 28, 2007 of determining who wants to participate, drawing names,Theme Party Ideas at the Vivant September 25, 2013 and communicating the names that were drawn, while identities remain secretKiller Startups, Elfster.com - Secret Santa Goes High Tech | Visit elfster.com, December 16, 2007

In December 2009, Elfster collaborated with Claire's to create Secret Santa Circle,Kidz World, , December 1, 2009 a temporary Secret Santa website for the jewelry retailer.New York Times, Secret Santa Sites Offer Another Way to Save on Gift Giving - NYTimes.com, December 1, 2009

In November 2010, new features were added including trending gifts, activity updates and the ability to suggest and share gift ideas.Bonjour Events, Elfster: When Secret Santas Need an Elf  - Fresh Event Tips -, November 2, 2010

References

External links Elfster website Elfster.com Brings Secret Santa to Facebook Holiday Gift Exchanges Go High Tech with Introduction of Elfster En Espanol "Amigo Secreto" Generation Limbo: Waiting It Out

See also Secret Santa