Olympic poster

The Olympic posters are part of the greater promotion plan devised each time by the country hosting the Olympic Games for the better and easier communication of this major sporting event. Olympic posters are closely associated with the place and time of the Games and reflect the social, cultural and sometimes the political context of the host country each time.Olympic Summer Games Posters from Athens 1896 to London 2012. The Organizing Committee of the host country usually announces an artistic contest for the creation of the posters. Then a special committee decides which entry will be the official poster of the Games. The design process is often given strict guidelines for content, since the committee has already decided the elements it wished to include in the design and the specific messages it must convey.

Although, today the creation of a poster is deemed necessary, in the first modern Olympic Games there were no posters specially designed for the Games. The first official poster that was specially designed for the Olympic Games, following the approval of the competent committee, was the poster for the 1912 Games held in Stockholm. The poster depicted the march of the nations represented by athletes holding their national flags. All posters are the property of the IOC.

Olympic posters

Summer Olympic poster designs GamesHostDesignDesigner(s)ImageRef 1896 Athens, Greece 1900 Paris, France It shows the Exposition medal on top of the Eiffel Tower 1904 St. Louis, United States It shows the Olympic venues during the 1904 Expo 1908 London, Great Britain 1912 Stockholm, Sweden 1920 Antwerp, Belgium It shows a man holding a ball while being surrounded with flags and the Cathedral of Our Lady 1924 Paris, France 1928 Amsterdam, Netherlands 1932 Los Angeles, United States 1936 Berlin, Nazi Germany 1948 London, Great Britain It shows a statue of a discus thrower in front of the Palace of Westminster 1952 Helsinki, Finland 1956 Melbourne, Australia 1960 Rome, Italy 1964 Tokyo, Japan 1968 Mexico City, Mexico 1972 Munich, West Germany 1976 Montreal, Canada 1980 Moscow, Soviet Union 1984 Los Angeles, United States It shows the logo of the 1984 Summer Olympics with images of the host country. Robert Rauschenberg Link to poster 1988 Seoul, South Korea 1992 Barcelona, Spain 1996 Atlanta, United States 2000 Sydney, Australia 2004 Athens, Greece 2008 Beijing, China 2012 London, Great Britain 2016 Rio de Janeiro, Brazil 2020 Tokyo, Japan 2024 Paris, France Ugo Gattoni 2028 Los Angeles, United States 2032 Brisbane, Australia

Winter Olympic poster designs GamesHostDesignDesigner(s)ImageRef 1924 Paris, France It shows an eagle holding a branch while looking at bobsleghers 1928 St. Moritz, Switzerland 1932 Lake Placid, United States 1936 Garmisch-Partenkirchen, Germany 1948 St. Moritz, Switzerland 1952 Oslo, Norway 1956 Cortina d'Ampezzo, Italy 1960 Squaw Valley, United States 1964 Innsbruck, Austria 1968 Grenoble, France The poster shows the Olympic rings screaming down a mountain. Jean Brain Link to poster 1972 Sapporo, Japan The poster shows the logo of the 1972 Winter Olympics on top of Mount Asahi and Shikotsu-Tōya National Park Takashi Kono Link to poster 1976 Innsbruck, Austria The poster shows the Olympic rings on the tip of a skate blade forming an "i" for Innsbruck. Arthur Zelger Link to poster 1980 Lake Placid, United States It shows the logo for the 1980 Winter Olympics 1984 Sarajevo, Yugoslavia It shows the logo for the 1984 Winter Olympics in front of a snowflake falling from the sky Link to poster 1988 Calgary, Canada It shows the logo for the 1988 Winter Olympics on top of Calgary Link to poster 1992 Albertville, France 1994 Lillehammer, Norway 1998 Nagano, Japan 2002 Salt Lake City, United States 2006 Turin, Italy 2010 Vancouver, Canada 2014 Sochi, Russia 2018 Pyeongchang, South Korea 2022 Beijing, China 2026 Milan and Cortina d'Ampezzo, Italy 2030 French Alps, France 2034 Utah, United States

Olympic poster

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