This is a list of fictional characters in the television series Mad Men, all of whom have appeared in multiple episodes.

Overview Actor Character Seasons 1 2 3 4 5 6 7a 7b Main characters Jon Hamm Don Draper colspan="8" Elisabeth Moss Peggy Olson colspan="8" Vincent Kartheiser Pete Campbell colspan="8" January Jones Betty Draper colspan="8" Christina Hendricks Joan Holloway colspan="8" Bryan Batt Salvatore Romano colspan="3" Michael Gladis Paul Kinsey colspan="3" Aaron Staton Ken Cosgrove colspan="8" Rich Sommer Harry Crane colspan="8" Maggie Siff Rachel Menken John Slattery Roger Sterling colspan="7" Robert Morse Bert Cooper colspan="2" colspan="5" Jared Harris Lane Pryce colspan="2" Kiernan Shipka Sally Draper colspan="3" colspan="5" Jessica Paré Megan Draper colspan="4" Christopher Stanley Henry Francis colspan="2" colspan="4" Jay R. Ferguson Stan Rizzo colspan="4" Kevin Rahm Ted Chaough colspan="2" colspan="3" Ben Feldman Michael Ginsberg colspan="2" Mason Vale Cotton Bobby Draper colspan="5" colspan="3" Recurring characters Mark Moses Duck Phillips colspan="4" Alison Brie Trudy Campbell colspan="6" Joel Murray Freddy Rumsen colspan="2" Anne Dudek Francine Hanson colspan="3" colspan="2" Talia Balsam Mona Sterling colspan="3" colspan="2" Marten Holden Weiner Glen Bishop colspan="2" Darby Stanchfield Helen Bishop colspan="6" Rosemarie DeWitt Midge Daniels colspan="2" colspan="4" Jay Paulson Adam Whitman colspan="3" colspan="3" Joe O'Connor Tom Vogel colspan="2" Elizabeth Rice Margaret Sterling colspan="2" colspan="2" Andy Umberger Arnold Wayne colspan="7" Crista Flanagan Lois Sadler colspan="3" colspan="5" Julie McNiven Hildy colspan="3" colspan="5" Alexa Alemanni Allison colspan="2" colspan="4" Deborah Lacey Carla colspan="3" colspan="4" Ryan Cutrona Gene Hofstadt colspan="2" colspan="5" Peyton List Jane Sterling colspan="5" colspan="2" Sam Page Greg Harris colspan="3" colspan="3" Myra Turley Katherine Olson colspan="3" colspan="3" Audrey Wasilewski Anita Olson Respola colspan="2" colspan="4" Melinda Page Hamilton Anna Draper colspan="4" Melinda McGraw Bobbie Barrett colspan="6" Patrick Fischler Jimmy Barrett colspan="6" Colin Hanks Father John Gill colspan="6" Abigail Spencer Suzanne Farrell colspan="2" colspan="5" Chelcie Ross Conrad Hilton colspan="2" colspan="5" Ryan Cartwright John Hooker colspan="2" colspan="5" Embeth Davidtz Rebecca Pryce colspan="2" colspan="3" Beth Hall Caroline colspan="3" colspan="5" Alexandra Ella Clara colspan="3" colspan="4" Charlie Hofheimer Abe Drexler colspan="3" colspan="3" colspan="2" Zosia Mamet Joyce Ramsay colspan="3" colspan="3" Cara Buono Faye Miller colspan="3" colspan="4" Matt Long Joey Baird colspan="3" colspan="4" Randee Heller Ida Blankenship colspan="3" colspan="4" Danny Strong Danny Siegel colspan="3" colspan="2" Julia Ormond Marie Calvet colspan="4" Stephanie Drake Meredith colspan="4" colspan="4" Teyonah Parris Dawn Chambers colspan="4" colspan="3" Christine Estabrook Gail Holloway colspan="4" colspan="2" colspan="2" Trevor Einhorn John Mathis colspan="5" colspan="3" Kit Williamson Ed Gifford colspan="5" colspan="3" Allan Havey Lou Avery colspan="5" colspan="3" Harry Hamlin Jim Cutler colspan="5" colspan="2" James Wolk Bob Benson colspan="5" Linda Cardellini Sylvia Rosen colspan="5" Brian Markinson Arnold Rosen colspan="5" Sola Bamis Shirley colspan="6" colspan="2" Jessy Schram Bonnie Whiteside colspan="6" Bruce Greenwood Richard Burghoff colspan="7" Cast notes

* Credited as a special guest star.

* Maxwell Huckabee and Aaron Hart have split the role of Bobby Draper in the first season, while Hart takes over for the second season. Jared Gilmore plays Bobby throughout the third and fourth seasons.

Primary characters Don Draper

Donald "Don" Draper (né Dick Whitman; Jon Hamm) born in 1926, is the creative director at Sterling Cooper Advertising Agency; he eventually rises to become a partner. He later becomes a founding partner at Sterling Cooper Draper Pryce. Draper is the series' protagonist, and more story lines focus on him than on other characters.

Peggy Olson

Margaret "Peggy" Olson (Elisabeth Moss), upon introduction, is the ostensibly naïve "new girl" at Sterling Cooper. She was originally Draper's secretary, but showed surprising talent and initiative, including a knack for understanding the consumer's mind. Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger. Peggy's first campaign is for Belle Jolie lipstick; she is promoted to junior copywriter on the same day that she goes into labor. Peggy either hid or was in denial about her pregnancy; she gives birth to a boy conceived with Pete Campbell, with whom she had a couple of one night stands. After her return to Sterling Cooper, she continues to have success as a copy writer and eventually loses her little girl style, cuts her hair, and begins to dress more like an adult, but with subtle nods to her Catholic school girl upbringing.

Pete Campbell

Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account. Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes a partner of Sterling Cooper Draper Pryce.

Betty (Draper) Francis

Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene. Her family home was in Elkins Park, Pa., and she graduated from Bryn Mawr College. She speaks fluent Italian. She is the archetypal dissatisfied 1960s housewife, who dutifully turned her back on her education and professional career (as a model) to become a homemaker. After obtaining a divorce from Don, she marries Henry Francis and moves to Rye in late 1965. Despite no longer being married to Don, Betty is shown to harbor feelings for him.

Joan Harris

Joan P. Harris (née Holloway; Christina Hendricks) is first depicted as an office manager at Sterling Cooper, who acts as a professional and social mentor, as well as an occasional rival, to Peggy Olson, much as Don Draper is to Pete Campbell. Throughout the course of the series, Joan has a long-standing affair with Roger Sterling, which results in their conceiving a son. She ascribes the boy's fatherhood to her husband, a physician serving as a military officer in Vietnam, whom she later divorces. Joan eventually rises up to the level of partner at Sterling Cooper Draper Pryce and the following SC&P, and chooses to create her own firm after SC&P is absorbed by McCann Erickson.

Roger Sterling

Roger H. Sterling, Jr. (John Slattery), is one of the two managing partners of Sterling Cooper, and later a founding partner at Sterling Cooper Draper Pryce. Roger's relationship with Lucky Strike, one of Sterling Cooper's most lucrative accounts, is key to the story from the outset.

Supporting characters

Sal Romano Salvatore "Sal" Romano (Bryan Batt) is the Italian-American art director at Sterling Cooper, from Baltimore. Sal turned down a proposition from a male employee of Belle Jolie Cosmetics midway through the first season, admitting that though he has thought about having relationships with men, he has never acted on this impulse. He joins the other men of Sterling Cooper in flirting with the women in the workplace. He speaks to his mother in Italian. Sal is shown to have a sarcastic side to his personality, mocking Pete after he nearly loses his job and laughing at Freddy Rumsen urinating himself. Between Seasons 1 and 2, Sal marries a childhood friend, Kitty (Sarah Drew). The two entertain Ken Cosgrove for dinner during the Season 2 episode "The Gold Violin", during which Sal seems taken with his guest. Kitty shows signs of frustration at being ignored, expressing that something is wrong in their marriage.

In the Season 3 premiere, Don Draper sees Sal alone with a partly dressed, male hotel bellhop, but subtly assures Sal he will keep silent by drawing Sal's attention to the ad slogan they had been working on for raincoats: "Limit your exposure". Later in the third season, with Don's encouragement, Sal branches out into directing commercials for the company. Meanwhile, Sal and Kitty have not had sex in several months and Kitty tells Sal she needs "tending to". He assures her that he loves her, but his mind is elsewhere due to pressures at work. Illustrations popular in magazine advertisements in the 1950s and early 1960s are going out of style in favor of photographs, so he fears he will lose his job as an illustrator. Later in the scene, Kitty is in bed and Sal vividly demonstrates how the Ann-Margret look-alike will dance and sing "Bye Bye Birdie" in his commercial, with lyrics changed for Pepsi's new diet drink Patio. Kitty nods but appears uncomfortable with Sal's flamboyant performance.

In the Season 3 episode "Wee Small Hours", Sal rejects the advances of Lee Garner, Jr., a married Lucky Strike executive who, in retaliation, calls Harry Crane and demands Sal's removal from the account. When Harry fails to pass this on, Garner walks out of a subsequent meeting. Roger fires Sal on the spot. Don supports Roger's decision on the basis that the company can afford to lose him rather than Lucky Strike and regards Sal with disdain, implying that he should have just given Garner what he wanted. In Sal's last appearance, he calls his wife late at night from a payphone located in a park, a group of men nearby. He does not tell her he has been fired, only that he will be arriving home late.

Paul Kinsey