Studio Viva (formerly Viva Television Corporation) is a Philippine television and film production company owned by Viva Communications. It was founded in 1986.
History Viva Communications ventured into television production in 1986 with The Sharon Cuneta Show. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until June 15, 1997 (when she semi-retired).
Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows.
In February 2000, Viva Television acquired Vintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block on IBC, at this time it also known as corporate name, Viva-Vintage Sports Inc. until February 2003. At the same time, Viva TV launched the Philippine editions of Who Wants to Be a Millionaire?, hosted by Christopher de Leon, and The Weakest Link, hosted by Edu Manzano.
In 2002, Viva Television produced and launched the talent search show Star for a Night on IBC. The weekly program, hosted by Regine Velasquez, featured young Filipino singing talents. The show led to the discovery of Sarah Geronimo and Mark Bautista, who became recording artists and TV/movie performers.
In 2003, Viva decided to not renew their blocktime agreement with IBC due to high blocktime costs and low ratings coinciding the retirement of Bobong Velez as the Board Chairman of Viva-Vintage Sports. In the same year, Viva co-produced with GMA Network another highly successful TV talent search program Search for a Star. This talent search program led to the discovery of Rachelle Ann Go and Raymond Manalo. Both are now established singing artists. Viva's talent search success also spawned similar program formats from the two major free TV stations in the country. On September 4, 2005, Viva became a co-producer of ABS-CBN's weekly talent search program Search for the Star in a Million. The program was envisioned to produce and discover another major singing star from among the country's best and brightest aspiring and young talents.
In 2006, Viva Television entered into a joint venture agreement with Prime Channel owner Apollo Global Corporation and became Viva Prime Channel. It lasted until 2011 when Viva sold back its stake in the joint-venture channel; Viva Prime was relaunched by Apollo Global as the Pinoy Xtreme channel.
On May 15, 2011, Viva Television made a comeback to produce Viva classic blockbuster films to television with a Sunday afternoon series the 1980's remake of the film franchise Bagets with the teen-oriented show entitled Bagets: Just Got Lucky which replaced its teen romance anthology Luv Crazy on the revamped TV5 which showcases new television dramas competing with top Philippine broadcasting pioneers ABS-CBN and GMA Network. On the third quarter lineup of TV5 introduced the 1991 film franchise turned Primetime TV series Ang Utol Kong Hoodlum, which was pushed back due to shooting arrangements, which was supposed to be released on July 18, 2011 replacing the primetime series Babaeng Hampaslupa but was replaced by its first HD primetime drama Rod Santiago's The Sisters the series ended on September 19 2011, Ang Utol Kung Hoodlum was released on September 12, 2011, currently airing it starred Robin Padilla and Vina Morales in the original film and sequel, but now played by JC de Vera and Jasmine Curtis-Smith. An upcoming project to be produced by VIVA Television is P. S. I Love You a 1981 blockbuster film which starred Real to Reel life sweethearts Gabby Concepcion and Sharon Cuneta which tackles issues surrounding two young lovers, played by Bagets cast mates AJ Muhlach and Nadine Lustre, Gabby Concepcion will also be part of the cast and Dina Bonnevie it is confirmed to be under production and filming.
On July 16, 2012, Viva Television revived Viva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming except Popstar Diaries, which is the only Viva-produced program from Pinoy Box Office.Stars unite for VIVA Channel. Viva Cinema. Retrieved March 8, 2012.
Shows produced Show Year Channel Hosts/Actors The Sharon Cuneta Show 1986–1997 IBC then to ABS-CBN Sharon CunetaJoey de LeonRandy SantiagoHerbert BautistaJimmy Santos Sa Direksyon ni Lino Brocka 1990 PTV Various Artists Estudyante Blues 1990–1991 Raymart SantiagoMel MartinezKenneth PeraltaMarco Polo GarciaVincent DaffalongGelli de Belen Salamin ng Buhay Various Artists Viva Drama Specials NBI Files 1991–1992 17 Bernard Club 1992–1994 ABC Alabang Girls Andrew E.Donita RoseRuby RodriguezDonna CruzHerbert BautistaAnjo Yllana Ober Da Bakod 1992–1997 GMA Network Leo MartinezJanno GibbsAnjo Yllana Kool Skool 1993 ABC Various Artists Haybol Rambol 1993–1995 GMA Network Charlene GonzalesNida BlancaRedford WhiteBayani AgbayaniDennis PadillaBenjie Paras Kate en Boogie 1993–1994 Dennis PadillaNanette MedvedWillie Revillame Mikee 1994–1999 Mikee Cojuangco D' Lookalayks in Puno't Bunga 1994–1995 Various Artists Villa Quintana 1994–1997 Donna CruzKeempee de Leon T.G.I.S. 1995–1999 Bobby AndrewsOnemig BondocAngelu de LeonMichael FloresRica PeralejoCiara SottoRed SternbergRaven Villanueva Tierra Sangre 1996–1999 PTV then to RPN Charito SolisBobby AndrewsJennifer Sevilla Mukha ng Buhay Pilar PilapilLovely RiveroBernadette Allyson Kris 1996 PTV then to GMA Network Kris Aquino Ms. D! 1996–1999 GMA Network Dina Bonnevie Anna Karenina 1996–2002 Antoinette TausSunshine DizonKim delos SantosTanya Garcia M.U. 1997 Gelli de BelenJomari Yllana Gillage People Various Artists Growing Up 1997–1999 Angelu de LeonBobby AndrewsOnemig Bondoc Ikaw na Sana 1997–1998 Angelu de LeonBobby AndrewsGladys Reyes Si Manoy at si Mokong GMA Network Various Artists Takot Ka Ba sa Dilim? 1998–1999 IBC Dear Heart Antoinette TausVarious Artists Ganyan Kita Kamahal 1998 GMA Network Carmina VillarroelBobby AndrewsOnemig Bondoc Halik sa Apoy 1998–1999 Carmina VillarroelBobby AndrewsYnez Veneracion Text Bobby AndrewsAiza MarquezKim delos SantosDino GuevarraAiko Melendez Mikee Forever 1999 Mikee Cojuangco Dear Mikee May Bukas Pa 2000–2001 IBC then to RPN Dina BonnevieCherie GilAlbert Martinez H2K: Hati-Hating Kapatid IBC Rica PeralejoDingdong DantesBojo MolinaAnne CurtisChubi del Rosario Kagat ng Dilim 2000–20022020–2021 IBC then to TV5 Various Artists Subic Bay 2000–2001 IBC Joyce JimenezPriscilla AlmedaRufa Mae QuintoTroy MonteroJake RoxasBobby Andrews Habang May Buhay 2000–2002 Various Artists Who Wants to Be a Millionaire? 2000–2015 IBC then TV5 Christopher de LeonVic Sotto The Weakest Link 2001–2002 IBC Edu ManzanoAllan K. Pangako ng Lupa (telemovie) 2002 Albert Martinez Star for a Night 2002–2003 Regine Velasquez Search for a Star 2003–2004 GMA Network Search for the Star in a Million 2005–2006 ABS-CBN Sarah GeronimoErik SantosChristian BautistaMark BautistaRachelle Ann GoSheryn Regis Posh 2006 QTV (now GTV) Iwa MotoGian CarlosVivo OuanoVaness del MoralRea NakpilNikki BacolodPJ Valerio Popstar Diaries 2010–2019 Pinoy Box Office Viva TV Sarah Geronimo Daily Top 5 Viva Cinema Nikki Bacolod Celebrity Real Life Stories CHB: Celebrity Home Business Champagne Morales Stop, Talk and Listen Mr. Fu Dolly Ann Carvajal Ang Utol Kong Hoodlum 2011 TV5 JC de Vera Jasmine Curtis-Smith Jay Manalo Regine Tolentino Bagets: Just Got Lucky 2011–2012 AJ MuhlachNadine LustreJosh PadillaEula CaballeroJohan LaurensShy CarlosRico dela PazMeg ImperialHideaki TorioImee Hart P. S. I Love You Kean Cipriano Alex Gonzaga Gabby Concepcion Dina Bonnevie AJ Muhlach Nadine Lustre Daily Top 10 2012–2021 Viva TV Sam Pinto Especially For You Nikki Bacolod Yassi Pressman Pinoy Star Stories Star Yayey The Jon Santos Show Jon Santos Annebishowsa Anne Curtis Concert Pantasya Katya Santos Maui Taylor Petra's Panniest Petra Mahalimuyak KC.COM KC Concepcion Sharon: Kasama Mo, Kapatid 2012–2013 TV5 Sharon Cuneta Born to be a Star 2016–2021 Ogie Alcasid Mark Bautista Yassi Pressman (season 1) Matteo Guidicelli Kim Molina (season 2) Ang Panday 2016 Richard Gutierrez Jasmine Curtis-Smith Bakit Manipis ang Ulap? Claudine Barretto Diether Ocampo Cesar Montano Meg Imperial Oh My Guardians! 2017 Viva TV Donnalyn Bartolome Elia Ilano Alonzo Muhlach The OPM Show 2017–2018 Nikki Bacolod Ghost Adventures 2019 Sari-Sari Channel TV5 Benjie Paras Pio Balbuena Masked Singer Pilipinas 2020 TV5 Billy Crawford The Wall Philippines 2021–2022 TV5 (season 1) GMA Network (season 2) 1000 Heartbeats: Pintig Pinoy 2021 TV5 Xian Lim Rolling In It Philippines 2021–2022 Yassi Pressman Puto 2021 McCoy de Leon Herbert Bautista Encounter Cristine Reyes Diego Loyzaga Di Na Muli Julia Barretto Marco Gumabao Marco Gallo Kung Pwede Lang Vivamax Viva One (as of 2023) Carlyn Ocampo Rosanna Roces Dennis Padilla Dexter Doria The Seniors 2022 Vivamax Viva One (as of 2023) Julia Barretto Ella Cruz Awra Briguela Andrea Babbiera McCoy De Leon Gab Lagman Andre Yllana Lulu Rhen Escaño Rita Martinez The Rain In España 2023 Viva One Heaven Peralejo Marco Gallo Minsan pa Nating Hagkan ang Nakaraan TV5 Cristine Reyes Marco Gumabao Cesar Montano For the Love Pops FernandezDeadly LoveViva OneLouise delos Reyes Jaclyn JoseRaffy TejadaMarco Gumabao McCoy de LeonRoadkillersAmazon Prime VideoNadine LustreSafe Skies, Archer2023–2024Viva OneJerome PonceKrissha ViajeLumuhod Ka Sa Lupa2024–2025TV5Sem Break2024Viva OneJerome PonceKrissha ViajeAubrey CaraanKeann JohnsonHyacinth CalladoGab Lagman Da Pers Family 2024–2025 TV5 Aga MuhlachCharlene GonzalesAtasha MuhlachAndres MuhlachChasing in the WildViva OneGab LagmanHyacinth CalladoAng Mutya ng Section E2025–2026Andres MuhlachAshtine OlvigaRabin AngelesAvenues of the Diamond2025Aubrey CaraanLance CarrTotoy Bato2025–2026TV5Kiko EstradaSeducing Drake Palma2025Viva OneRabin AngelesAngela MujiPara sa Isa't Isa2025–2026TV5Krissha ViajeJerome PonceBad Genius: The Series2025Viva OneAtasha MuhlachJairus AquinoGab LagmanHyacinth CalladoI Love You Since 18922025–2026Heaven PeralejoJerome PonceJoseph MarcoGolden Scenery of TomorrowBea BineneWilbert RossProject Loki2026Dylan MenorJayda AvanzadoMarco GalloHell UniversityHeart RyanZeke PolinaBuyBust: The UndesirablesNetflixAnne CurtisGerald AndersonViva One Originals: AshtineViva OneAshtine OlvigaMy Husband is a Mafia BossJoseph MarcoRhen Escaño Viva One Originals: RabGelRabin AngelesAngela MujiViva's Next Big StarVarious castsDating Alys PerezRabin AngelesAngela MujiOur Yesterday's EscapeJairus AquinoNicole Omilio
References