WGUF (98.9 FM) is a commercial radio station licensed to Marco, Florida, United States, and serving the Naples area of Southwest Florida. It airs a conservative talk format known as "Naples' FM Talk" and is owned by Renda Media, with studios on Race Track Road in Bonita Springs.
WGUF's transmitter is sited off of the Tamiami Trail (U.S. Route 41) near Auto Village Road in Lely Resort, Florida.
History WGUF first signed on the air in 1990.Information from Broadcasting Yearbook 1993 page B-76 It was originally on 92.7 MHz, moving to its current dial position a few years later. It was owned by Rowland Gulf Broadcasting, Inc., with Marshall Rowland Sr. as the president and Stephen Rowland as the general manager. The format was easy listening music. WGUF was an affiliate of the ABC Entertainment Network.
In 1997, it was acquired by Renda Broadcasting in a $2 million deal.Broadcasting Yearbook 2010 page D-142 Renda later switched the station to a conservative talk format.
Programming Dave Elliott hosts the station's local morning program; the remainder of the schedule consists of nationally syndicated conservative talk shows.
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