Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
Monday-Friday 10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm6:00 pm6:30 pmABCFalllocal programmingThe Singing Ladylocal programmingNovemberCartoon Teletales (M W) / The Singing Lady (Tu Th)Winterlocal programmingCBSFalllocal programmingVanity Fair (Tu Th) / This Is the MissusThe Missus Goes a-Shopping / Ladies Daylocal programming6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programmingWinterLadies Day (MWF)Ladies Day / Vanity Fair (M Tu Th F)local programmingThe Chuck WagonFebruaryVanity Fair (M Tu Th F)Springlocal programmingLadies DayVanity Fair (MWF)local programmingThe Chuck Wagonlocal programmingSummerThe Ted Steele Show The Chuck WagonJulylocal programming2:30: local programming 2:45: Classified Column (from 7/25)local programming5:00: local programming 5:15: Classified Column (from 7/25) NBCFalllocal programmingHowdy Doodylocal programmingWinterlocal programming5:00: These Are My Children 5:15: Western Balladeer (variety)SpringWestern Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)Summer5:00: Here's Archer (Tu Th) 5:15: Western Balladeer (Tu Th)Julylocal programmingDMNFall?6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)November?TV Shopper (since November 1)?WinterJohnny Olson's Rumpus RoomWelcome, Neighborslocal programmingMan in the Street (to 12:15) / Amanda (from 12:15)Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45)Okay, MotherMcNeil, Alex (1996). Total Television, p. 615. Penguin Books. .?The Wendy Barrie ShowA Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15)?SpringTV Shopper?11:45: A Woman to Remember (to 12:00, until May 2)??Late April?May?July?The Magic Cottage (since July 18)
There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.
On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.
By network ABC
Returning Series The Singing Lady
New Series Cartoon Teletales
Not Returning From 1947 to 1948
CBS
Returning Series The Adventures of Lucky Pup The Missus Goes a-Shopping This Is the Missus
New Series The Chuck Wagon Classifield Column Ladies Day The Ted Steele Show Vanity Fair
Not Returning From 1947 to 1948
NBC
Returning Series Howdy Doody
New Series Here's Archer These Are My Children Western Balladeer
Not Returning From 1947 to 1948 Playtime The Swift Home Service Club
DuMont
Returning series Amanda Camera Headlines Fashions in Song Man in the Street Russ Hodges' Scoreboard Vincent Lopez Speaking Welcome, Neighbors The Wendy Barrie Show
New Series Johnny Olson's Rumpus Room The Magic Cottage Okay, Mother TV Shopper A Woman to Remember
Not Returning From 1947 to 1948 The Walter Compton News
See also 1948-49 United States network television schedule (prime-time)
Notes
Sources https://web.archive.org/web/20071015122215/http://curtalliaume.com/abc_day.html https://web.archive.org/web/20071015122235/http://curtalliaume.com/cbs_day.html https://web.archive.org/web/20071012211242/http://curtalliaume.com/nbc_day.html https://web.archive.org/web/20070803174527/http://soapoperahistory.com/daytime/series/womantoremember/index.htm