Alex Tronic Records (ATR) is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, DJ Rawzi, ÅsA, Cosway, Becki Bardot, Scuba Z, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Strange Gravity Matthew Leigh Embleton (a.k.a. Snakestyle), Minnie Rogers, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V.
Artists Alex Tronic ÅsA Becki Bardot Binary Zero Cosway Dirt Diamond Drupad Fiolent V Forward Play Iain Carnegie Integra TV Keser Marvin Wilson Matthew Leigh Embleton Melvitronica Metaltech Minnie Rogers Neu Gestalt Pandacetamol Pixlface Pockets of Resistance The Psychedelic Manifesto Roys Iron DNA Snakestyle (a.k.a. Matthew Leigh Embleton) Synthologist 30K
Catalogue Albums
Cat # Artist TitleATRCD01ÅsAOn/OffATRCD012Pockets of ResistanceClimate ChangeATRCD022KeserEsoteric EscapeATRCD037Roys Iron DNAMen in Wax JacketsATRCD050Marvin WilsonBeing HereATRCD061Binary ZeroFrom Here You Can See EverythingATRCD072Alex TronicTo InfinityATRCD083Iain CarnegieRiseATRCD094The Psychedelic ManifestoLysergic SushiATRCD105Neu GestaltAltered CarbonATRCD107Marvin WilsonIgniteATRCD10830KNo SignalsATRCD109SnakestyleTurning PointATRCD111IntegraTVA morning AnnouncementATRCD115The Psychedelic ManifestoTrommelkoph Forever RemixesATRCD116Marvin WilsonOur Time Will ComeATRCD117KeserRobo GhostATRCD118Alex TronicBack in the Room EPATRCD119MetaltechAlkomatikATRCD121PixlfaceThe Human Language EPATREP123CoswayArtificial EPATREP125PandacetamolHeadlessATRCD126PandacetamolGeometricATRCD128Becki BardotSummer of Love EPATRCD130Alex TronicShifting SandsATRCD131Marvin WilsonPlanetary CircuitATRCD133SnakestyleOut of Bounds EPATRCD134Fiolent Vprotect a PlanetATRCD135SnakestyleSnakestyle World RadioATREP135MelvitronicaWe Aint Wise No MoreATRCD143Neu GestaltWeightless HoursATREP144Alex TronicElectricals EPATRCD146SynthologistHe Died for our SynthsATRCD147Dirt DiamondDebutATREP148CoswayThe Ibiza SessionsATRCD150Minnie RogersA Rainy Night EPATRS154KeserMoon HouseATRCD155KeserAudeamusATREP160Alex Tronic, Becki BardotBalearica SessionsATRS161Minnie Rogers (Snakestyle's Drum & Bass Remix)A Rainy Night in LondonATREP162Iain CarnegieCarnegie: Silent Ceremony ATRCD163DrupadSilver Dreams ATREP164Matthew Leigh Embleton, Susan KingMusic for Lute and Laptop, Vol. 1ATREP166Matthew Leigh Embleton, Susan KingMusic for Lute and Laptop, Vol. 2ATRCD170The Psychedelic ManifestoGarden of DreamsATRCD666MetaltechBurn Your PlanetATREP101800MetaltechSex on the Dancefloor EPATRLIVECD01SnakestyleSnakestyle Live, Vol. 1ATRLIVECD02SnakestyleSnakestyle Live, Vol. 2
Compilations
Cat # Artist TitleATRCD0023Alex Tronic RecordsVolume 1ATRCD112TronicVolume 2ATRVOL3The ChilloutVolume 3ATRVOL4BeatupVolume 4Goa 2013Volume 3 Alex Tronic - Trip to the Source (Sunshine on Leith Dub)
ATR Classical
Cat # Artist TitleATREP171Matthew Leigh Embleton, David Van OoijenEmbleton: Music for Lute and Laptop, Vol. 3ATREP???Matthew Leigh Embleton, David Van OoijenEmbleton: Music for Lute and Laptop, Vol. 4
Background Label founder Alex Tronic (Paul Croan) had previously released and licensed music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000. He also scored music for film and TV.
Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including Keser, Roys Iron DNA and Pockets of Resistance.
Keser and ÅsA went on to tour in Scandinavia after their releases. Roys Iron DNA toured with the Lo-Fidelity Allstars and The Go! Team.
Alex Tronic Records' own recording studio in central Edinburgh was proving to be pivotal in discovering newly emerging talent as well as developing their current artists.
The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."
Future Music magazine awarded the Alex Tronic Volume 1 compilation album 7/10 and described it as "an eclectic and engaging debut...well worth checking out"
ATR Volume 1 gained radio play worldwide including BBC Radio 1.
In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and Arabesque which covers European territories, and more signings soon followed.
Croan's own album Alex Tronic - To Infinity was released on ATR in February 2009, and features contributions from artists on ATR. A follow-up was released in 2010 entitled Back in the Room, and another entitled Shifting Sands in 2011.
Alex Tronic's Electricals EP (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012.
Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.
See also Lists of record labels List of independent UK record labels
References
External links Alex Tronic Records Official Website UK Distribution Worldwide Distribution
Metaltech Matthew Leigh Embleton / Snakestyle Minnie Rogers The Psychedelic Manifesto Neu Gestalt website