Laurentien (originally Laurentian) was a Canadian brand of art supplies owned by Sanford Canada. The line of supplies included coloured pencils, markers and crayons. The line of Laurentian coloured pencils was discontinued around 2012 and their websites no longer exist. Laurentien was marketed in the United States under the name Paradise.
History Laurentien was originally owned by Venus Pencils and was originally spelled Laurentian. During the 1960s, the packaging of Laurentien's products changed to become a portable vinyl pouch and the colour pencils now had space for labeling on the pencil supposedly to "deter theft from classmates". In 1972, Laurentian's name was changed to Laurentien, supposedly in an attempt to increase sales in Quebec. In 1994, Sanford L.P. acquired Laurentien. In 2001, Sanford L.P. discontinued the vinyl pouch design and used a cardboard box instead. Laurentien's website stated that this was due to consumers being more likely to put the coloured pencils in a pencil case. In 2012, Laurentien ceased the production of its coloured pencils.
Coloured pencils Laurentien brand coloured pencils are also known as pencil crayons in Canada.Laurentien website Colours produced by Laurentian:
1: Deep Yellow 2: Orange (originally Sarasota Orange) 3: Poppy Red 4: Cerise (originally Hollywood Cerise) 5: Purple (originally Orchid Purple) 6: Navy Blue 7: Peacock Blue 8: Emerald Green 9: Deep Green (originally Deep Chrome Green) 10: Brown (originally Photo Brown) 11: Chestnut (originally Chestnut Brown) 12: Black (originally Midnight Black) 13: Ultramarine (originally Ultramarine Blue) 14: Soft Peach (originally Natural Flesh) 15: Green (originally Lawn Green) 16: French Green 17: Smoke Grey 18: Blush Pink 19: Cherry Red 20: Arizona Topaz 21: Roan Red (originally Indian Red) 22: Sky Magenta 23: White (originally Cotton White) 24: Lemon Yellow 25: True Blue 26: Brown Sienna (originally Burnt Sienna) 27: True Green 28: Scarlet 29: Lavender 30: Light Orange 31: Crimson 32: Cardinal Red 33: Tangerine (originally Sun Orange) 34: Cream (replaced Mauve) 35: Canary Yellow (replaced Saddle Brown) 36: Raspberry 37: Grape-Violet (replaced Green) 38: Aqua 39: Ocean Blue 40: Blue 41: Blueberry 42: Celery 43: Peacock Green 44: Coffee (replaced Copper) 45: Cinnamon 46: Tuscan Red 47: Pastel Green (replaced Cocoa) 48: Dark Brown 49: Sienna (replaced Gold) 50: Light Yellow (replaced Light Grey) 51: Cloud Grey 52: Mandarin (replaced Grey) 53: Blue Grey 54: Dark Grey 55: Champagne (replaced Thunder Grey) 56: Azure (replaced Light Black) 57: Pine Green (replaced Charcoal) 58: Turquoise 59: True Pink (replaced Silver) 60: Khaki
Past colours 34: Mauve 37: Green 44: Copper 47: Cocoa 49: Gold 50: Light Grey 52: Grey 55: Thunder Grey 56: Light Black 57: Charcoal 59: Silver 60: Khaki
Additional metallic colours were also available and appeared in a separate Laurentien Metallic Pencil Crayon Set in 2004. The colours in the metallic set were:
61: Metallic Rose 62: Metallic Gold 66: Metallic Green 67: Metallic Blue 69: Metallic Purple 72: Metallic Silver
References