Jovičić or Jovicic () is a Serbian surname derived from a masculine given name Jovica. Notable people with the surname include:
Matija Jovičić (1755–1820), Serbian revolutionary Branko Jovičić (born 1993), Serbian footballer Đorđe Jovičić Igor Jovičić (born 1964), first and last Secretary General of Serbia and Montenegro Robert Jovicic (born 1966) (born 1956), president of the World Diasporas and Minorities Organization (WDMO) Zoran Jovičić (footballer) (born 1973), Serbian footballer