Super Bowl XXXI was an American football game between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 1996 season. The Packers defeated the Patriots 35–21 to win their third Super Bowl, which was their twelfth NFL championship in franchise history and first since Super Bowl II in 1968. It was also the last in a run of 13 straight Super Bowl victories by the NFC over the AFC. The game was played on January 26, 1997, at the Louisiana Superdome in New Orleans, Louisiana.
This Super Bowl featured two clubs that had recently returned to competitiveness. After 24 mostly dismal seasons since Vince Lombardi left, the Packers' fortunes turned after head coach Mike Holmgren and quarterback Brett Favre joined the team in 1992. After four losing seasons, the Patriots' rise began in 1993 when Bill Parcells was hired as head coach, and the team drafted quarterback Drew Bledsoe. Under their respective head coaches and quarterbacks, Green Bay posted an NFC-best 13–3 regular season record in 1996, while New England advanced to their second Super Bowl after recording an 11–5 record in what would be their first of eleven Super Bowl appearances under owner Robert Kraft.
The game began with the teams combining for 24 first-quarter points, the most in Super Bowl history. The Packers then scored 17 unanswered points in the second quarter, including Favre's then-Super Bowl record 81-yard touchdown pass to wide receiver Antonio Freeman. In the third quarter, the Patriots cut the lead to 27–21 due to running back Curtis Martin's 18-yard rushing touchdown. But on the ensuing kickoff, Desmond Howard returned the ball a then-Super Bowl record 99 yards for a touchdown. The score proved to be the last one, as both teams' defenses took over the rest of the game. Howard became the first special teams player ever to be named Super Bowl MVP. He gained a total of 154 kickoff return yards, and also recorded a then-Super Bowl record 90 punt return yards, thus tying the then-Super Bowl records of total return yards (244) and combined net yards gained (244).
This was the first Super Bowl broadcast by Fox under its first contract to carry NFL games. By a large margin it was the highest-rated program aired in Fox's history at the time.
Background Host selection process NFL owners voted to award Super Bowl XXXI to New Orleans during their October 26, 1993, meeting in Chicago. The bidding process was scheduled to award two Super Bowl sites (XXXI and XXXII), the first time that multiple hosts were selected at the same meeting since XXIII and XXIV were voted on in 1985. This was the eighth time that New Orleans hosted the game, and fifth time it would be played in the Superdome.
Four cities entered the bidding for the two games: New Orleans (Superdome), San Diego (Jack Murphy Stadium), Los Angeles/Pasadena (Rose Bowl), and Tampa (Tampa Stadium). The New Orleans representatives bid only on XXXI, Los Angeles only bid on XXXII, while San Diego and Tampa made themselves available for both games. Rules required a candidate to receive a vote (21 of 28 owners) in order to win the bidding. If no winner received the necessary votes after three rounds, the fourth round would revert to a simple majority.
Tampa was eliminated during the balloting, leaving New Orleans and San Diego as the two finalists for XXXI. New Orleans, an overwhelming favorite going into the meeting, was picked. San Diego would manage to win the vote for XXXII.
New England Patriots
After coach Raymond Berry benched and then cut future CFL record-setting MVP and champion Doug Flutie before being fired himself in 1989, the Patriots had three more losing seasons, including a dismal 1–15 regular season record in 1990. Then, in 1993, New England turned to veteran head coach Bill Parcells to lead the team, hoping to repeat the success he had with the New York Giants.
Although the Patriots posted a 5–11 regular season record during Parcells' first year, eight of their losses were by 7 points or fewer. To Parcells' credit, much of the improvement was the result of the contributions from their draft picks that they made before the season: linebackers Willie McGinest and Chris Slade. Tight end Ben Coates also became a major contributor as a favorite target of quarterback Drew Bledsoe, who was taken with the #1 overall pick in the 1993 draft. With that improvement, the team was sold to Robert Kraft in January 1994 for a then-record price of $200 million. It was an astonishing price considering the Patriots had long been considered a laughingstock by local and national media as well as opponents and had one of the worst stadiums in the league (Foxboro Stadium). During the losing spell they had rarely sold out, resulting in most games going without local television coverage. Sports in New England at that time centered on the beloved, successful, Celtics, Red Sox, and Bruins, not the NFL team orphaned in remote Foxborough, Massachusetts, thirty miles outside Boston. (During an earlier run of 13 years in the 1970s and 1980s with only 1 losing season, the very competitive Patriots sold out that venue regularly.) The team even flirted twice with the idea of relocating to Hartford to move into a metropolitan area and have a new stadium built.
The team then posted a 10–6 record in 1994 after starting the regular season at 3–6 but were eliminated by the Cleveland Browns in their first playoff game. The Krafts had also eliminated the practice of TV blackouts (and courted and nailed deals with local affiliates), and the season resulted in a resurgence of popularity in the NFL game across the region. New England then had a let down and failed to make the playoffs in 1995, a year when many organizations were coming to grips with the new salary cap put in by the NFL to improve competition in the league. In the offseason, Parcells hired his old Giants defensive coordinator, Bill Belichick, as assistant head coach and defensive backs coach. Part of the team's spotty performance that season might have been that the head coach, Parcells, and the new owner, Kraft, did not get along well. Belichick came to serve during the 1996 season as the head coach's interface with the Kraft family and the non-football operations side of the business.
After losing their first two games in the 1996 regular season with lackluster performances, the Patriots ran through the rest of the season competitive in every game, finishing with an 11–5 record (their best in the Parcells era) and winning the AFC East. The Patriots' offense became the 7th-best unit in the league in terms of yards, and 2nd-best (behind the Packers) in points. Their pass offense, led by Bledsoe and wide receiver Terry Glenn, ranked third in the NFL. Bledsoe threw for 4,086 yards and 27 touchdowns against 15 interceptions. Glenn set a rookie record with 90 receptions, which yielded 1,132 yards and 6 touchdowns. Tight end Ben Coates was also a big contributor, catching 62 passes for 682 yards and 9 touchdowns. Wide receiver Shawn Jefferson recorded 50 receptions for 771 yards and 4 touchdowns.
Running back Curtis Martin was the focal point of the rushing attack with his 1,152 yards and 14 touchdowns on the ground, while also catching 46 passes for another 333 yards and 3 touchdowns. Pro Bowl running back Dave Meggett provided the team with a good special teams threat, gaining 1,369 yards and a touchdown returning kickoffs and punts, while also rushing for 122 yards and catching 33 passes for 292 yards.
On defense, the team's main weapon was Pro Bowler McGinest, who recorded 49 tackles, 2 fumble recoveries, an interception which he returned 46 yards for a touchdown, and a team-leading 9.5 sacks. Linebacker Chris Slade added 7 sacks and 3 forced fumbles. New England also had a solid secondary, led by defensive backs Willie Clay (72 tackles, a fumble recovery, 4 interceptions, 50 return yards), Ty Law (56 tackles, 3 interceptions, 45 return yards, 1 touchdown), and Lawyer Milloy (54 tackles, 1 sack, 1 fumble recovery, 2 interceptions).
Green Bay Packers
After winning Super Bowl II after the 1967 regular season, the Packers became a losing team for much of the 1970s and 1980s, only making the playoffs in 1972 and the strike-shortened 1982 season. In addition to having the reputation of being a poor team, the Packers were unable to attract good players because many did not want to play in Green Bay's cold winter climate for a small market team.
All that changed when former San Francisco 49ers offensive coordinator Mike Holmgren became the Packers head coach in 1992. During his first year, the team improved to a 9–7 regular season record, barely missing the playoffs. One of the significant players on the 1992 Packers team was second-year quarterback Brett Favre, who spent his rookie season as a third-string quarterback for the Atlanta Falcons. During a September 20, 1992, game against the Cincinnati Bengals, Favre replaced injured starter Don Majkowski and proceeded to lead the team to a comeback victory. Afterwards, Favre became the starter for the rest of that season and held that position with the Packers until his purported retirement and subsequent conditional trade to the New York Jets in 2008 (followed by a departure for Minnesota in 2009).
Green Bay then made the playoffs in the 1993, 1994, and the 1995 seasons. As Holmgren, Favre, and the Packers continued to win, they were able to attract impact free agents like veteran defensive end Reggie White, nicknamed the "Minister of Defense", who joined the team in 1993.
In 1996, the Packers posted an NFC-best 13–3 regular season record after winning eight of their first nine games to start the season. After losing two straight games in November, they finished off the regular season winning their remaining five games, including dominating wins over two playoff teams: the Denver Broncos, 41–6, and the Minnesota Vikings, 38–10. The Packers' defense also led the league in both fewest points and yards allowed. They allowed 210 points and also scored an NFL-best 456 points, becoming the first team since the 1972 Miami Dolphins to score the most points in the league and allow the fewest. They set an NFL record with seven wins by at least 25 points.
Favre won the NFL Most Valuable Player Award for the second straight season after throwing for 3,899 yards and an NFC record 39 touchdown passes during the 1996 regular season, with only 13 interceptions. His 39 touchdown passes were the third-highest total in league history at that time. Favre was also a good runner, ranking third on the team with 136 rushing yards and scoring 2 touchdowns.
The Packers had another valuable asset in game-breaking kick returner Desmond Howard. The former Heisman Trophy winner's NFL career as a wide receiver was widely viewed as a disappointment up until this point, recording just 92 receptions in his first four NFL seasons. After joining Green Bay before the 1996 season, the team used him as a kick returner. Howard excelled in this role and ended up setting an NFL record with 875 punt return yards, while also leading the league in yards per return (15.1) and punt return touchdowns (3). He also caught 13 passes for 95 yards and added another 460 yards returning kickoffs.