The Houston Livestock Show and Rodeo is the largest livestock exhibition and rodeo in the world. It was originally created to promote livestock production and agriculture in Texas, providing a space for farmers and ranchers to showcase their work. Over time, the event has grown from a small regional exhibition into one of the largest cultural and economic events in the United States. It includes one of the richest regular-season professional rodeo events. It has been held at Reliant Stadium in Houston, Texas, since 2003, with the exception of 2021 due to the effects of the COVID-19 pandemic. It was previously held at the Astrodome.
In 2007, the rodeo was deemed "the year of the volunteer." In 2017, attendance reached a record high of 2,611,176 people and 33,000 volunteers. In 2025, a new attendance record was set with 2,735,695 people. The event is 20 days long. It is kicked off by the Downtown Rodeo Roundup held near Houston City Hall, the Downtown Rodeo parade, and the ConocoPhillips Rodeo Run – a 10k and 5k walk & run and the World's Championship Bar-B-Que Contest. Today, the rodeo represents a combination of agriculture, entertainment, and education, attracting millions of visitors annually and playing a major role in preserving Texas Western heritage. The show features championship rodeo action, livestock competitions, concerts, a carnival, pig racing, barbecue and the Rodeo Uncorked! International Wine Competition, shopping, sales and livestock auctions. Traditional trail rides, which start in different areas of Texas and end in Houston, precede the Rodeo events. The City of Houston celebrates this event with Go Texan Day, where residents are encouraged to dress in western wear the Friday before the rodeo begins.
History Early years In the early part of the 20th century, Houston-area ranchers developed a new breed of cattle, the American Brahman, which was a blend of four breeds of cattle from India. The cattle were well-adapted to the hot, swampy conditions of the Texas Gulf Coast. In the early 1920s, James W. Sartwelle, a stockyard manager from Sealy, Texas, founded the American Brahman Breeders Association. Ranchers had no opportunities to show their cattle and raise awareness of the breed. Some attempted to show at the Southwestern Exposition and Livestock Show in Fort Worth, Texas, but they weren't allowed into the main arena.
In January 1932, Sartwelle invited six other businessmen to a lunch at the Texas State Hotel. They decided to host a livestock exposition in Houston. Sartwelle was named the first president of the new Houston Fat Stock Show. Their inaugural event was held in late April 1932 at the Democratic Convention Hall in downtown Houston. It was primarily a regional event, designed to showcase the agriculture and livestock, including Brahmans, in the area around Houston. The event was intended to become an annual gathering where farmers and ranchers could promote agricultural practices and build awareness of livestock production in Texas. The show lasted one week and ran a deficit of $2,800. Approximately 2,000 people attended the exposition, where they were also entertained by the Future Farmers Band, comprising 68 high school students from around the state. The Grand Champion Steer was purchased by a local restaurant owner for $504.
The Fat Stock Show was held annually for the next four years. Realizing they had outgrown the space, organizers began looking for a larger venue. Shortly after the 1936 show ended, Sam Houston Hall was torn down. Sam Houston Coliseum, a 10,000-seat arena, would take its place. To allow for construction time, the 1937 exposition was cancelled. The year off allowed Fat Stock show organizers to solidify plans for a larger event. When the show resumed in 1938, it included a parade through downtown Houston, a carnival and midway, and a rodeo with a total purse of $640.50.
In the 1940s, despite World War II, organizers added musical entertainment. Local talent was invited to perform after the rodeo on some evenings. In 1942, singing cowboy Gene Autry became the first nationally recognized entertainer to perform at the show.
Attendance flagged in the early 1950s. To attract more attention to the event, organizers decided to hold a cattle drive. In 1952, the media were invited to join cowboys on a trek from Brenham, Texas to the Fat Stock Show. The publicity stunt was well received. The following year, the Salt Grass Trail Association again held the cattle drive. Other areas of the state organized their own trail rides to the show. This began the transition from a smaller regional event to larger, statewide notice.
Archer Romero, one of the key proponents of the trail ride, took over as president of the Fat Stock Show in 1954. That year, he founded the Go Texan Committee to further publicize the show. The committee would designate a day shortly before the show commenced as Go Texan Day. They encouraged Houston residents to dress in Western wear. The day had the dual purpose of celebrating Texas culture and advertising the show.
In 1957, Myrtis Dightman organized the first trail ride for African-Americans. He led 10 other cowboys in a ride from Prairie View, Texas to Houston. Because of their color, they were not welcomed in Memorial Park, where trail riders typically spent the night. Armed guards were there to ensure that the men could enter safely.
That same year, the show granted its first major scholarship. Ben Dickerson was given $2,000 ($16,000 in 2016) towards his education. This was the first step a major shift in the show's purpose. Over the next few decades, the show placed an increasing emphasis on education and scholarships.
Astrodome era
Throughout the 1950s, influential local leaders had been advocating that the city acquire a professional sports team. In 1957, the Texas State Legislature granted Harris County the ability to issue bonds to finance a new stadium, so that the city could attract a team. The county put together a commission to formulate a plan. Romero stepped down as Fat Stock Show president to join the commission. They visited stadiums in several large cities, as well as a fairgrounds in Oklahoma. After several years of research, the commission recommended that the county build both a stadium and a connected, air-conditioned coliseum. The presentation to the county commissioners listed four main uses for the new facility: 1) Major league baseball, 2) football, 3) the Fat Stock Show, and 4) various other activities.
County commissioners approved the project, sending it to a vote of Harris County residents. Just before the election, Fat Stock Show organizers announced that the show would donate near South Main for the project, provided the show have input into the design. Voters approved the new stadium, and the Fat Stock Show became one of the focal residents of the new Astrodome.
The show was renamed the Houston Livestock Show and Rodeo in 1961. The show had continued to grow, and organizers realized that Sam Houston Coliseum would not be a viable alternative for much longer. The number of exhibitors had declined because many activities were held outside in tents. The chicken, rabbit, and hog shows were cancelled because organizers could not find space for them. Construction began on the Astrohall, next to the Astrodome, in 1965. The following year, the Livestock Show and Rodeo officially moved to the Astrodome. This move marked a turning point for the event, as the larger, modern venue allowed for increased attendance, expanded performances, and broader national recognition. To mark their new location, the organizing committee introduced a new logo, the Bowlegged H. The first night of the rodeo featured entertainment by the stars of the television series Gunsmoke. Some locals scoffed at the idea that the rodeo and concert could fill a 45,000-seat stadium, but more than 40,000 fans attended the rodeo the night Jimmy Dean performed that year.
Elvis Presley performed at the 1970 show, held in the Astrodome.
Louis Pearce Jr. served sixty years as a board member of the Houston Livestock Show and Rodeo. He served on the executive committee as president and CEO, and remained an active executive committee member until his death in 2012. As a result of his dedication and significant contributions to the event, Pearce became known as "Mr. Houston Livestock Show".
The first Hispanic trail ride commenced in 1973. Calling themselves Los Vaqueros Rio Grande Trail Ride, the group journeyed from the border crossing at Reynosa, Mexico to Houston.
The Go Texan committee launched the World's Championship Bar-B-Que Contest in 1974. Seventeen teams entered the competition, which was held in the Astrodome parking lot. Teams were asked to barbecue a minimum of on a wood fire. The inaugural judges included actor Ben Johnson. The competition grew in popularity; by 1981 it had grown to over 200 teams, with 45,000 people visiting.
In 1988, the show added a 5k run and 10k fun run through downtown Houston. Participants would pay an entry fee, with proceeds going to the scholarship fund.
1990s By the 1990s, the show had been expanded to 20 days. Each evening featured a rodeo, sanctioned by the Professional Rodeo Cowboys Association (PRCA). The rodeo offered hundreds of thousands of dollars in prize money, second only to the National Finals Rodeo. After the rodeo, attendees would see a concert, usually by a famous entertainer. Tickets were sold at around $10 or a little more, a person could buy a ticket to see the livestock shows, wild west shows, the rodeo and concert, and enjoy the carnival. The livestock show was billed as the largest of its kind, with more animals shown by adolescents than anywhere else in the country. Winning livestock were auctioned at the end of the judging, and in the 1990s the combined auction take was over $7 million, beyond market value at the time.
The rodeo was generally limited to the top PRCA contestants, based on prize money earned throughout the year. It was popular with cowboys; Houston won the inaugural Indoor Rodeo Committee of the Year award from the PRCA in 1992 and then won each of the next four years as well. The facility had huge screens hanging from the ceiling. Attendees could watch the competition live, then see an instant replay on the screens.
In 1996, the rodeo was halted one evening. The crew on the space shuttle Columbia appeared live on the big screens to address the crowd. Later that year, country singer George Strait set a record, having played to more than 1 million Houston rodeo attendees. The 1996 rodeo earned a net profit of $16.8 million and gave more than $7.9 million away in scholarships, assistantships, and research grants.
The Hideout was created in 1997 to give attendees more entertainment options after the rodeo and concert had ended. It is a nightclub for adults over 21 to dance and drink.
21st century
A new venue, Reliant Stadium, opened on the Astrodome grounds in 2002. The rodeo marked its final performance in the Astrodome on March 3, 2002, with George Strait, whose performance was recorded and released as For the Last Time: Live from the Astrodome. The following year, the Houston Livestock Show and Rodeo moved into Reliant Stadium, with Strait performing on opening night. Reliant Center also opened as a new exhibition facility, expanding the organization's space for livestock, educational and commercial exhibits. The stadium and surrounding complex were renamed NRG Stadium and NRG Park in 2014.
In 2004, the organization launched Rodeo Uncorked! International Wine Competition. The program expanded in subsequent years, including the addition of the Wine Garden in 2008.