KRNO (106.9 FM, "Sunny 106.9") is a commercial radio station licensed to Incline Village, Nevada, United States, and broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. It is owned by the Reno Media Group and airs an adult contemporary format, with studios on Matley Lane in Reno, and transmitter sited on Slide Mountain.
KRNO also rebroadcasts on FM translators K258BN in Verdi at 99.5 FM to cover northwest Reno and K292EP in Incline Village at 106.3 FM to cover the northern Lake Tahoe area.
History KRNO signed on the air in July 1974. It was originally licensed in Reno, as the FM counterpart to KCBN (1230 AM). The two stations were owned by B.B.C., Inc. While the AM station played Top 40 hits, KRNO had an easy listening format. In the 1980s, it gradually moved to soft adult contemporary music.
KRNO dropped its "Sunny" moniker as its prime positioner on March 24, 2014, to become "106.9 More FM"."MoreFM & Yahoo! Sports Launch In Reno", RadioInsight, 23 March 2014 The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings reportReno radio ratings from stationratings.com), was meant to reflect the updating of the station's playlist to focus on mostly songs released after 2000, with some 1980s and 90s hits.
On September 8, 2022, KRNO rebranded back to its previous brand as "Sunny 106.9".Sunny 106.9 Returns to Reno Radioinsight - September 8, 2022
Translators KRNO also broadcasts on the following translators:
References
External links KRNO official website