WRLX (94.3 FM) is a radio station licensed to Riviera Beach, Florida, United States. Owned by iHeartMedia, It serves the West Palm Beach market, and broadcasting a Spanish-language contemporary hit radio format. Its studios are in Continental Drive in West Palm Beach, and the transmitter is off Hill Avenue, also in West Palm Beach.
History The station began broadcasting in 1971, and held the call sign WGMW. It aired an easy listening format."Radio Key To the Future of 'Q'", Billboard. June 19, 1976. p. 19. Retrieved July 21, 2020. In 1979, its call sign was changed to WNJY, and it aired a beautiful music format.History Cards for WRLX, fcc.gov. Retrieved July 21, 2020.Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-49. Retrieved July 21, 2020."October/November '80 Arbitron Shares", Radio & Records. April 3, 1981. p. 14. Retrieved July 21, 2020. In 1982, the station was sold to Lappin Communications for $1.6 million."Lappin Buys WNJY For $1.6 Million", Radio & Records. October 15, 1982. p. 3. Retrieved July 21, 2020. In 1983, the station adopted an adult standards format, and became an affiliate of Music of Your Life.Mitchell, Gail. "Easy Listening", Radio & Records. August 26, 1983. p. 68. Retrieved July 21, 2020. It was branded "Joy 94".Bornstein, Rollye. "Vox Jox", Billboard. April 21, 1984. p. 14. Retrieved July 21, 2020.
In September 1988, its call sign was changed to WMXQ and it adopted an adult contemporary format.Call Sign History, fcc.gov. Retrieved July 21, 2020."Fall '88 Arbitrons", Billboard. February 4, 1989. p. 23. Retrieved July 21, 2020.Ross, Sean; Rosen, Craig; Stark, Phyllis. "Vox Jox", Billboard. December 2, 1989. p. 12. Retrieved July 21, 2020. In November 1989, its call sign was changed to WOLL and it adopted an oldies format. In May 1996, its format was shifted to classic hits."Format Changes", The M Street Journal. May 15, 1996. Vol. 13, No. 20. p. 1. Retrieved July 21, 2020. In August 1998, the station adopted a smooth jazz format, and in September its call sign was changed to WWLV."Format Changes & Updates", The M Street Journal. August 26, 1998. Vol. 15, No. 34. p. 1. Retrieved July 21, 2020. It was part of a simulcast with 93.9 WLVE in Miami Beach."Arbitron Reissues Miami Book", Billboard. March 13, 1999. p. 98. Retrieved July 21, 2020.
In January 2003, the station's call sign was changed to WZZR, and it adopted a hot talk format, with the format and call sign moving from 92.7 in Stuart, Florida."Stern Message from FCC", Radio & Records. March 26, 2003. pp. 1, 25. Retrieved July 21, 2020. It was branded "Real Radio" and was part of a simulcast with WCZR (101.7 FM) in Vero Beach."Quick Hits", Radio & Records. October 5, 2007. p. 11. Retrieved July 21, 2020."Rich Dickerson Retires From WZZR’s Love Doctors", RadioInsight. November 17, 2016. Retrieved July 21, 2020. On June 1, 2020, the station swapped formats and call signs with Spanish-language AC formatted 92.1 FM WRLX."Mia & Real Radio West Palm Beach Swapping Frequencies", RadioInsight. May 29, 2020. Retrieved July 21, 2020.
HD Radio WRLX is licensed to broadcast in the HD Radio (hybrid) format.http://hdradio.com/station_guides/widget.php?id=47 HD Radio Guide for West Palm Beach-Boca Raton Its HD2 subchannel formerly carried an alternative rock format, and brands itself as Alt 94.3, As of August 2022 it does not broadcast any subchannels.
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