Señora Juanita (diminutive of Juana) is a name used for the average Chilean, and specially the older women from the countryside (in the manner of Britishman John Bull). A typical usage is: "How would you explain that to Señora Juanita?" (¿Cómo le diría eso a la Señora Juanita?). An example of the name used in this generic way can be seen in the title of this paper from the Centro de Economía Aplicada, Universidad de Chile: Estimando la demanda residencial por electricidad en Chile: a doña Juanita le importa el precio (Calculating the residential demand for electricity in Chile: Mrs. Jones does care about the price).a doña Juanita le importa el precio
On February 26, 2004, President Ricardo Lagos coined the term during a press conference addressing the issue of telephone and drinking water rate setting, explaining the scope of the proposal as follows: "What I am trying to tell Mrs. Juanita, who knows little about international finance, is that in the bill she will pay for public services, there will be a decrease." He used it again during the Public Account speech on May 21 of the same year, and since then various political sectors have used it in their arguments.
See also Donna Juanita Juan Bimba Huaso Roto Brother Jonathan Uncle Sam John Bull
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