Taste the Secret is the second studio album by the southern Californian hip-hop trio Ugly Duckling, released on June 16, 2003, by Emperor Norton Records. For the album, Ugly Duckling developed a fictitious fast food chain called "Meatshake" that served only meat-based food served in shake form. A web site featuring the restaurant chain was also developed as part of the album's marketing campaign.
Track listing # Title Time 1 "Opening Act" 3:57 2 "Turn It Up" 3:59 3 "Meatshake" 2:43 4 "Dumb It Down" 3:36 5 "Abigail Silk" 3:29 6 "Energy Drink" 3:15 7 "The Drive-Thru" 2:23 8 "Mr. Tough Guy" 4:05 9 "Pass It On" 4:06 10 "Veggie-Hut" 2:31 11 "La Revolución" 5:17 12 "Potty-Mouth" 4:16 13 "Daisy" 3:43 14 "The Confrontation" 2:43 15 "Rio de Janeiro" 3:25 16 "I Wanna Go Home" 4:22 17 "Goodnight, Now" 4:00 18 "Something’s Going down Tonight" (featuring Grand Puba) 4:19 19 "Turn It Up (Refried)" 7:25
MeatShake "MeatShake," a fictitious chain of restaurants offering meat-based thick shakes, was created as a promotional gimmick for the release. As a concept album, it was about working at a fast-food chain and its inter-business war with Veggie Hut, an all-vegetarian fast-food stand.
When it was operational, MeatShake's web site appeared to be a fully functional site promoting a small Long Beach-area-based fast food restaurant, whose corporate mission was meat—and lots of it—served in the form of milkshakes. The site also had a list of restaurants (the addresses of which were area McDonald's restaurants), employees of the month, and storefront pictures (one of which appeared to be an In-N-Out Burger). The site is no longer maintained.
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