Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey. Originally, a third location was under construction at the Mall of China in Chongqing, China, but it was later announced that it would not be branded as a Nickelodeon Universe. The parks consist of attractions and rides based on Nickelodeon’s popular franchises. The amusement parks are owned and operated by the Triple Five Group with licensing rights from Skydance, which owns Nickelodeon.
Mall of America
History Camp Snoopy
The park was originally known as Knott's Camp Snoopy, and later, simply Camp Snoopy, and was themed around the Charles M. Schulz Peanuts comic strip characters. Camp Snoopy themed areas are still located at Cedar Fair Amusement Company's parks. Camp Snoopy was never aggressively themed; the park had a very outdoors and woodsy feel with more subtle references to the Peanuts franchise. Much of the original theming in the Camp Snoopy fountain and all around the park was already toned down by the time the rights to the Peanuts characters were lost. Theming that was removed from the park prematurely and was never replaced includes various kites near the ceiling, Charlie Brown and Lucy playing baseball above the Sports Grill restaurant (although their baseball remained suspended in the air afterwards), theming in Snoopy fountain, the retheming of Snoopy Boutique, Snoopy Bouncer, the Snoopy Shop and much smaller theming. On April 7, 1998, New Horizon Kids Quest, Inc. opened a Kids Quest hourly child care facility in Knott's Camp Snoopy. It incorporated and served children ages six weeks to twelve years until its removal in 2007. It was replaced by the "Dutchman’s Deck Adventure Course" ropes course, slides and zip line until it was removed in 2026.
In 2005, there were plans to revitalize the Camp Snoopy image and a new logo was introduced in October, called the "roller coaster logo" to replace the "canoe logo". However, this did not last long, as there were even bigger and unexpected changes coming within the next few months.
The Park at Mall of America On January 9, 2006, Mall of America management announced that talks between MOA and Cedar Fair (which owns the national rights to amusement-park branding of the Peanuts license) had broken down, primarily over the mall's rights to effectively market its park within and outside the United States, and effective January 19, the park's Peanuts branding would end, the park being temporarily renamed The Park at MOA while new branding was being applied. All traces of the Peanuts branding was removed, some very sloppily, although the gift shops were allowed to continue selling Peanuts merchandise without the Camp Snoopy label. The inflatable Snoopy character was removed and it took several months before it was finally replaced by a generic tree house inflatable. The Funtastic World of Hanna-Barbera was the final film played in the Mystery Mine Ride, with the Mystery Mine Ride closing permanently in 2007. Many other landmarks in the park were either replaced by generic landmarks or not replaced at all.
Nickelodeon Universe
On November 8, 2005, Viacom filed a trademark for Nickelodeon Universe. The park's new licensing deal and name, "Nickelodeon Universe", was announced on July 25, 2007. Construction began on August 27, 2007, work was completed in sections so 80 percent to 90 percent of the park remained accessible at all times. Nickelodeon Universe was completed on March 15, 2008. New rides include SpongeBob SquarePants Rock Bottom Plunge, a Gerstlauer Euro-Fighter 410 roller coaster themed after the Nickelodeon show SpongeBob SquarePants, the Splat-O-Sphere, a Moser's Rides drop tower in the center of the park, the Avatar Airbender, a surf-rider attraction located in the center of the park as well and BrainSurge which is on the side of the park. The shooting gallery beneath the Ripsaw and Pepsi Orange Streak roller coaster was gutted and was replaced by Rugrats Reptarmobiles. The Mystery Mine Ride was completely demolished to make way for SpongeBob SquarePants Rock Bottom Plunge. This site also included an Old Time Photography studio and restrooms. Old Time Photography relocated into the mall (but not within the park) and restrooms did not return in this section of the park. Levy Restaurants partnered with Nickelodeon Universe to include a themed restaurant at the park. The restaurant was called EATS and was located in the former Park at MOA food court. When the partnership ended, the EATS area closed and was replaced with a butterfly display. In 2014, a Hard Rock Cafe opened on the site where EATS once stood.
On March 12, 2008, the Star Tribune reported that the price of ride points, daily wristbands and, in particular, annual passes, would take a significant price hike once the park transitioned to Nickelodeon Universe. The price for an annual pass, which had remained $99 per year since the park opened in 1992, would increase to $250, and daily wristbands would be raised from $24.95 to $29.95. They eventually rose to $32.99 in 2014. In 2017, prices rose to where they currently stand, at $35.99 for a daily wristband. In April 2015, the price for the annual pass dropped to $139. In November 2021, Nickelodeon Universe announced the new annual pass program which has 3 different annual passes: Level 1 is Explorer which costs $175 but only valid on the weekdays, which is Monday through Thursday, Level 2 is Adventurer costs $250 but only works on any day of the week & Level 3 is Thrill Seeker costs $350 and it has all access all the time. Some denounced the price increases as being unjustifiably high when compared to other parks, such as local park Valleyfair at $79.95–$99.95. Others defended the pricing as necessary to accommodate the millions of dollars of investment needed to rebrand the park as Nickelodeon Universe.
On March 17, 2020, Nickelodeon Universe closed along with the rest of Mall of America in response to the COVID-19 pandemic. While the mall re-opened in June, Nickelodeon Universe didn't re-open until August. As a result of restrictions put in place by the Minnesota state government, Nickelodeon Universe was only permitted to re-open to a capacity of 250. Thus, the previous ticketing model—where entry to the park was free and patrons could either pay for rides individually, or unlimited–ride tickets that valid for the entire day—was temporarily suspended. Patrons then had only the option of a ticket that was valid for two hours from when it was first scanned at a ride; persons not riding were required to have a paid ticket to enter the park, albeit at a reduced cost. Capacity restrictions eventually loosened into the spring, resulting in the return of all-day unlimited-ride wristbands and point passes. The park reopened to full capacity on May 28, 2021.
Rides and attractions
Roller coasters Name Opened Manufacturer Make/model NotesPepsi Orange Streak1992ZiererTivoli - CustomFormerly known as Pepsi Ripsaw (1992-2007)Fairly Odd Coaster2004GerstlauerSpinning Coaster - 420/4Formerly known as Timberland Twister (2004–2007). The original layout used for the Pandemonium clones of the Six Flags parks.SpongeBob SquarePants Rock Bottom Plunge2008GerstlauerEuro-Fighter - 410Located next to the former home plate for Metropolitan Stadium, which was previously located on the site of the Mall. Replaced Mystery Mine (1992-2007) and Yogi's Big Rescue (2006-2007)Back at the Barnyard Hayride1995ZamperlaMini Mine Powered CoasterReplaced Huff and Puff. Formerly known as Li'l Shaver (1995-2007)Avatar Airbender2008IntaminSurfrider - 20 mReplaced Camp Snoopy's Water Fountain (1992–2007)
Thrill rides Name Opened Manufacturer Make/model NotesBrainSurge2010Chance RidesUniCoasterBased on the game show of the same nameShredder's Mutant Masher2015Chance RidesRevolution 20Replaced Danny Phantom Ghost ZoneSplat-O-Sphere2008 Moser's Rides Drop TowerReplaced the water fountainTeenage Mutant Ninja Turtles Shell Shock2012GerstlauerSky FlyerReplaced Tak Attack
Family rides Name Opened Manufacturer Make/model NotesPaw Patrol: Adventure Bay2018Replaced Jimmy Neutron: Atomic ColliderCarousel1992Chance Rides36 Foot CarouselFormerly known as Americana Carousel (1992-2007) and Nick-O-Round (2008).Fly with Appa2024Replaced Bubble Guppies Guppy Bubbler’s former spot.Log Chute1992Hopkins RidesFlumeFormerly known as Paul Bunyan's Log Chute (1992-2007)Ghost Blasters1999Sally CorporationInteractive Dark RideEl Circulo Del Cielo1992Chance Rides63' Century WheelFormerly known as Skyscraper Ferris Wheel (1992-2007)Crazy Cars1992BertazzonBumper CarsFormerly known as Bumpers (1992-2007) and Naked Brothers Crazy Cars (2008-2011)
Kiddie attractions Name Opened DescriptionBackyardigans Swing-Along1992A Zierer Wave Swinger that was formerly known as Kite-Eating Tree from 1992-2006 and Tree Swing and 2006-2007 Big Rigs1992 Formerly known as Truckin' (1992-2007) Blue's Skidoo2008 A SBF Visa Group Junior Jets flat ride that replaced Red BaronBoots' Banana Swing2024A clone of the installation in American Dream, a Happy Swing ride. Bubble Guppies Guppy Bubbler2018 A Zamperla Balloon Tower that replaced Balloon Race. Relocated in 2023 to make room for Fly With Appa. Diego's Rescue Rider1998 A Zamperla Junior Flying Carpet that was formerly known as Camp Bus from 1998-2007. La Aventura de Azul1992 Formerly known as Bloomington Express (1992-2007). Presumably a Zamperla Junior Railway flat ride. Pineapple Poppers2008 A bouncy castle that replaced Snoopy Bounce and Bounce Rugrats Reptarmobiles2008 A Bertazzon Junior Dodgems that replaced the shooting gallery. Swiper's Sweeper1992 Formerly known as Speedway (1992-2007). Presumably a Zamperla Junior Whip Wonder Pets Flyboat1999 A Zamperla Junior Drop Tower that was formerly known as Frog Hopper from 1999-2007.
Others Name Opened Description Moose Mountain Adventure Golf1992 Xscape Entertainment Center1992 Two locations; formerly Games! Powered by Namco Flyover America2016 Rock of Ages Blacklight Mini Golf2017 5D Extreme Attraction2018
Former rides Name Opened Closed Manufacturer TypeSpongeBob SquarePants 4-D2003?2006SimEx-Iwerks4-D filmHuff and Puff19921995Bradley and KayeBounce19922007Red Baron19922007Mystery Mine Ride19922007SimEx-Iwerks4-D TheaterThe Funtastic World of Hanna-Barbera/Yogi's Big Rescue20062007SimEx-Iwerks4-D film, this was the final film shown in the Mystery Mine Ride before its closure.Tak Attack19982011ZamperlaRotoshakeBalloon Race19922015Danny Phantom Ghost Zone19922015Chance RidesFalling StarJimmy Neutron's Atomic Collider19922018ZiererHexentanzLinus Loop19921998ZamperlaMini Ferris WheelBeagle Ballroom19921999 Dutchman's Deck Adventure Course20102026 Includes the Ghostly Gangplank ropes course, Anchor Drop slides and Barnacle Blast zip line Barnacle Blast20142026 Zipline, part of Dutchman's Deck Adventure Course
Dining Grub Sweet Treats Coaster Cafe Various carts featuring popcorn, mini donuts, cotton candy, Dippin Dots ice cream, Pepsi beverages and ICEE beverages
Former dining Hard Rock Cafe Caribou Coffee 1st Rnd Barbie Cafe Tall Timbers Stampede Steakhouse Mrs. Knott's Restaurant Mrs. Knott's Picnic Basket The Silver Stein-Festhaus Festhaus Buffet Hormel Cook Out McGarvey Camp Bakery EATS Cool Treats Schwan's Ice Cream Cafe (replaced by Sweet Treats) Slurp and Snack (replaced by Grub)
Retail Nickelodeon Shop Toys Gear LEGO Store M&M's World
Former retail 4U (Replaced by Peeps & Company, which eventually closed and became the mall's second IT'SUGAR location called "Candy Universe". This IT'SUGAR location is now closed.) NU Stuff (replaced by Gear) Candy Universe (operated by IT'SUGAR) American Girl Store (replaced by M&M's World)
Accidents