"Do It" is a song by Canadian singer Nelly Furtado from her third studio album, Loose (2006). It was written by Furtado, Danja, and Timbaland, and was also produced by Danja and Timbaland. The song is strongly influenced by 1980s dance music and features sexually suggestive lyrics, in which the song's protagonist asks a lover to satisfy her sexually.
"Do It" reached the top twenty in Canada and was a number-one dance hit in the United States, where it became Furtado's lowest peaking single on the Billboard Hot 100.
The music video for "Do It" was directed by Aaron A. (the documentarian on Furtado's Get Loose Tour), and co-directed by Furtado. It was shot on location in Detroit. The video was premiered on MuchMusic on July 13, 2007, and on MTV's Total Request Live on August 1, 2007. Composition Furtado has credited the influence of 1980s musicians such as Blondie, Madonna, the Police, Prince and Talking Heads on Loose, saying that the album's creative team "were picking up on some of the more surreal, theatrical elements of '80s music, the stuff that puts you in sort of a dream state. There's a mysterious, after-midnight vibe to this album that's extremely visceral. I want people to escape into the music and indulge their most animalistic impulses.""Nelly Furtado :: Loose" . Universal Music Canada. Referring to the sexually suggestive lyrics in "Do It" and other songs on Loose, Furtado cited the influence of what she described as "the assertive female sexuality of '90s hip-hop, from Queen Latifah to MC Lyte, Yo-Yo, Salt-N-Pepa, TLC. They were sexy, smart and creative—strong women in control. That's what I like about the sexual content on Loose: It's very organic."
Plagiarism controversy The melody, chord progression and other elements were sampled from a cover of the song "Acid Jazzed Evening" by Finnish demoscene artist Janne Suni, which was available as a chiptune-style 4-channel Amiga module file. In 2009, Finnish record label Kernal Records Oy sued Timbaland and Furtado for copyright infringement; the case was dismissed in 2011, with the judge finding that "Acid Jazzed Evening" was first published on the internet and had not been properly copyrighted in the United States.
Critical reception Billboard magazine said "[it] again demonstrates Furtado's striking versatility [...] Missy Elliott is stripped onto the single version, with a midsection breakdown . . . amusing, but hardly necessary in scoring yet another essential moment from [Loose]".Taylor, Chuck. "Do It". Billboard. Stylus magazine cited the track and "No Hay Igual" as the album's "undisputed highlights [...] The two songs couldn't possibly be more different, yet the duo [Furtado and Timbaland] manages to convincingly pull off both of them." Slant Magazine said the song is "a deliciously uptempo 80's cut", and The Guardian wrote that Furtado "delivers irresistible hooks of Maneater, Promiscuous and Do It with punchy, playful charisma rather than breathy cooing."Lynskey, Dorian. "Nelly Furtado, Loose". The Guardian. June 9, 2006. Blogcritics published a more negative assessment of the song:
The Village Voice wrote that the song "weakly evokes J.J. Fad" and exemplified why Loose "isn't a love child [between Furtado and Timbaland], but a bump-and-grind that never finds a groove".Catucci, Nick. "Get Away From Him" . The Village Voice. July 3, 2006. The Northern Light editorialised, "Although "Do It" fits well after "Say It Right" [the preceding track on the album], there is something very D+ about the song. As cute as it is, it sounds like something that was just better than a filler track." MTV News summarised "Do It" as a "roller-skating jam [that] is all percolating, bubblegum keyboards", and said it contained "one of Timbaland's best beats since he put the snakey whistle on Ludacris' "The Potion"".Shepherd, Julianne. "How Nelly Furtado Got Her Ghetto Pass" . MTV News. June 7, 2006. Kelefa Sanneh of The New York Times wrote of the album and song, "Ms. Furtado and Timbaland love unexpected details, and this secretly meticulous CD is full of them [...] in "Do It", Ms. Furtado mutters a casual "Yeah"; Timbaland samples it and turns it into a rhythm instrument that returns at the end of the song, to reward everyone who's paying attention."Sanneh, Kelefa. "Critics' Choice – New CD's – Nelly Furtado – "Loose" (Geffen)". The New York Times. June 19, 2006. Billboard magazine wrote that the song contains "breezy uptempo rhythmic instrumentation alongside a sensual lyric that requests a suitor to deliver the physical goods", and that it is one of the tracks on Loose on which "she extorts Gwen Stefani's '80s vibe and schoolgirl chants". Hope, Clover."Album Reviews – Loose – Nelly Furtado". Billboard. Other critics have identified a 1980s influence in the song. Stylus magazine described "Do It" as an "undeniable '80s dance-pop" song on which "she [Furtado] conjures the ghost of Vanity, weaving her wickedly mischievous falsetto through Timbaland's synth splashes."Schwartz, Barry. "Nelly Furtado – Loose" . Stylus. June 19, 2006. According to The Northern Light, Furtado "sings on a bouncy '80s-style track—complete with the keyboard solo—about something reminiscent of a night of high school romance. The track echoes Gwen Stefani's "Crash", but with less of a dance groove."Ozoma, Onyelo. "Furtado's low not bad" . The Northern Light. July 11, 2006, section A & E. The Observer said that the song "drops an early Eighties Street Sounds electro-pop motif into some frisky footwork from Timbaland",Flynn, Paul. Timbaland used the snare effect from Prince's Raspberry Beret to further image the 80's sound. Though it remains uncredited."Nelly Furtado, Loose". The Observer. May 21, 2006. and Slant Magazine characterised the song as an "'80s uptempo cut that imagines what The Jets would've sounded like if they'd been singing about getting some instead of just having crushes".Keefe, Jonathan. "Nelly Furtado – Loose". Slant Magazine. 2006. The website Okayplayer called "Do It" and the Loose tracks "Maneater" and "Glow" "electronic-influenced dance songs" similar to another track, "Promiscuous", with "a club-friendly '80s-influenced synthesizer melody."Ruhi, Adrian. "Nelly Furtado – Loose" . Okayplayer. Sun Media described it as "'80s-era Madonna-reminiscent",Stevenson, Jane. "Save On Foods Memorial Centre, Victoria – March 21, 2007". Sun Media. March 22, 2007. and a writer for the blog MTV Buzzworthy said it sounds like "a mash-up of old-school Madonna"."Help! We're Obsessed...". MTV Buzzworthy. August 6, 2007.
Music video The music video for "Do It" was co-directed by Furtado and Aaron A, the documentarian on Furtado's Get Loose Tour. The filming took place on location in Detroit, one of the stops on the tour.Staff. "Mariah Carey Says Tommy Mottola Was 'Restrictive'; Plus Diddy, Beyonce, Britney Spears, Ja Rule, Game & More, In For The Record". MTV News. August 22, 2007. It begins in a women's restroom, in which dancers on Furtado's tour are getting ready to go out. Furtado emerges and starts singing, and she and the dancers leave the restroom and walk out of the club while Furtado is holding a gnome. During daytime, Furtado's dancers walk down the street to her apartment, walk into her bedroom and wake her up. They get dressed and ready to dance, run down the stairs and tow a car into the studio, where Furtado begins performing choreography with her dancers. The video is intercut with shots of Furtado and her dancers wearing white clothing while singing in feathers.
The video was premiered on MuchMusic on July 13, 2007, and on MTV's Total Request Live on August 1, 2007. It debuted on the TRL top ten countdown on August 9, returned to it on August 27"The TRL Archive – Recap – August 2007" . atrl.net. Retrieved September 7, 2007. and reached number one on six days. The video spent seventeen days on the countdown."The TRL Archive – Recap – September 2007" . atrl.net. Retrieved October 3, 2007."The TRL Archive – Recap – October 2007" . atrl.net. It also reached number one on VH1's VSpot Top 20 Countdown, Furtado's most successful video on that countdown VH1 Countdown Archive ATRL.com
Chart performance The song debuted on the US Billboard Hot 100 at number eighty-eightCohen, Jonathan. "Kanye Caps Banner Week With Hot 100 Chart-Topper". Billboard. September 20, 2007. but dropped off the next week."Nelly Furtado ft. Missy Elliott – Do It". aCharts.us. It peaked at number sixty on the Billboard Pop 100. "Do It" was Furtado's second consecutive single not to reach the top twenty on the Hot 100 or Pop 100 charts, and the lowest peaking single from Loose on both charts; it is also Furtado's lowest charting entry on the Hot 100. It became the fifth consecutive number-one single from Loose on the Billboard Hot Dance Club Play chart. On the Canadian Hot 100, the song debuted at number sixty in early August 2007 and peaked at number eleven.
In Europe, "Do It" reached number twenty-two in Germany, remaining on the singles chart for nine weeks. The single reached the top twenty in the Netherlands and Norway and the top forty in Switzerland and Belgium. It charted outside the top forty in Austria. In the United Kingdom, "Do It" debuted at number ninety-five and peaked on its fourth week of charting at number seventy-five and dropped off the next week.
Track listings
Digital download "Do It" featuring Missy Elliott – 3:27
European 2-track CD single "Do It" (Radio Mix) – 3:29 "Do It" featuring Missy Elliott – 3:26
Australian and European CD maxi-single "Do It" (Radio Mix) – 3:29 "Do It" featuring Missy Elliott – 3:26 "All Good Things (Come to an End)" (Kaskade Remix) – 6:44 "Do It" (Video) – 3:33
Personnel Credits adapted from the Loose liner notes.(2006) Album notes for Loose by Nelly Furtado [Booklet]. Santa Monica, CA; Geffen Records. Nelly Furtado – lyrics, background vocals Timbaland – producer, drums, keyboards Danja – producer, keyboards Demacio "Demo" Castellón – additional programming, mixing, recording, engineering Marcella "Ms. Lago" Araica – additional recording James Roach – second engineer Kobla Tetey – second engineer Ben Jost – second engineer Vadim Chislov – second engineer Jim Beanz – vocal production Recorded and mixed at The Hit Factory Criteria, Miami, Florida
Charts
Weekly charts + Weekly chart performance for "Do It" Chart (2007–2008) Peakposition Australia (ARIA) 53 Lithuania (EHR) 2 Romania (Romanian Top 100) 3 Russia Airplay (TopHit) 66
Year-end charts + 2007 year-end chart performance for "Do It" Chart (2007) Position Netherlands (Dutch Top 40) 91 Romania (Romanian Top 100) 47 + 2008 year-end chart performance for "Do It" Chart (2008) Position Hungary (Rádiós Top 40) 83
Release history + Release dates and formats for "Do It" Region Date Format(s) Version(s) Label(s) United States July 24, 2007 Contemporary hit radio Remix August 7, 2007 Digital download August 21, 2007 12-inch vinyl Germany September 28, 2007 Universal Music
See also List of Billboard Hot Dance Club Play number ones of 2007
References Notes
Citations