Arie de Geus (11 August 1930 – 9 November 2019) was a Dutch business executive, business theorist and scenario planner,Witzel, Morgen. Fifty key figures in management. Routledge, 2004. p. 63-65 who was the head of Royal Dutch Shell's Strategic Planning Group and was a public speaker.
Life and work De Geus was born in Rotterdam on 11 August 1930. He joined Royal Dutch/Shell in 1951 and remained there until his retirement in 1989. After he retired, de Geus was a visiting fellow of London Business School and worked with MIT's Center for Organizational Learning. He died on 9 November 2019.
Publications "The Living Company" Nicholas Brealey, London (1997)
Articles, a selection: "The Living Company," Harvard Business Review, 1997; winner of the McKinsey Award "Companies: What Are They?" Lecture Royal Society of Arts, 1995 "Planning as Learning" Harvard Business Review (1988)
References
External links
Arie de Geus at ariedegeus.com Dialog on leadership