Jysk A/S () is a Danish retail chain specializing in household goods, including mattresses, furniture, and interior décor. As Denmark's largest international retailer, Jysk operates more than 3,400 stores across 48 countries.
The name "Jysk"—meaning "Jutlandic"—reflects the company's Danish heritage. It was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979. Today, Jysk is owned by the family of its founder through the Lars Larsen Group, a holding company that also fully or partially owns furniture chains such as ILVA, IDÉmøbler, IDdesign, Bolia.com, and Sengespecialisten. The company's logo features a goose, symbolically linked to the brand's origins.
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History
1979–1989 On 2 April 1979, the first Jysk Sengetøjslager store opened in Aarhus, Denmark, where it continues to operate today.
In 1984, Jysk Sengetøjslager expanded beyond Denmark, opening its first store in Germany under the name Dänisches Bettenlager. That same year, the company launched its first franchise store in Greenland. In 1986, Jysk opened its first store in the Faroe Islands, followed by an expansion into Iceland in 1987, with a store in Kópavogur under the name "Rúmfatalagerinn." In 1988, Jysk entered the Norwegian market, opening its first store in Stavanger under the name "Norsk Sengetøylager."
1990–1999 In 1995, Jysk opened its first store in Finland. In 1996, Jysk expanded to North America, opening its first Canadian store in Coquitlam, British Columbia. In 1998, Jysk celebrated the opening of its 500th store.
2000–2009 In 2000, Jysk entered the Polish market. In 2001, the company unified its branding, changing store names in Denmark, Sweden, Norway, and Finland from Jysk Sengetøjslager, Jysk Bäddlager, Norsk Sengetøylager, and Jysk Vuodevarasto to simply Jysk. In 2004, Jysk opened its first store in Hungary. In 2008, Jysk Nordic inaugurated Northern Europe's largest warehouse in Uldum, Mid-Jutland, covering 64,000 m². That same year, Jysk expanded into the UK, with stores opening in Mansfield and Lincoln in April, followed by Blackburn and York during the summer.
2010–2019
In 2010, Jysk was awarded a royal warrant of appointment as purveyor to the Queen of Denmark. That year, the company's staff magazine GO JYSK received several accolades, including Staff Magazine of the Year in Denmark and second place in Europe. In 2011, Jysk launched its own television channel, www.jysk.tv. In 2013, Jysk entered the Caucasus region, opening its first store in Yerevan, Armenia. Between 2014 and 2015, Jysk expanded to Indonesia, opening stores in Mall Taman Anggrek and Pejaten Village in Jakarta. Jysk continued growing in Indonesia, with additional locations in Margo City Depok, Kuningan City, Pluit Village, and Aeon Mall BSD City in Tangerang. In 2016, Jysk expanded into Singapore, opening its first store at Tiong Bahru Plaza. That year, Jysk also launched stores in Belarus, Tajikistan, and Tbilisi, Georgia. In 2017, Jysk expanded further, opening a third store in Minsk,JYSK opens in Belarus mynewdesk.com, retrieved November 27, 2020 its first store in Brest,Jysk opening shop in Brest ctv.by, November 17, 2017, retrieved November 27, 2020 and its first store in Kuwait.JYSK Franchise opens in Kuwait mynewdesk.com, November 2, 2017, retrieved November 27, 2020 In 2018, Jysk entered the UAE market with its first store in Dubai.In pictures: coolest new furniture store opens in Dubai expatmedia.net, January 7, 2019, retrieved November 27, 2020 In 2019, the company launched in Thailandเปิดตัว "JYSK" แบรนด์เฟอร์นิเจอร์ระดับโลกจากสแกนดิเนเวียน พร้อมปักหมุดแฟล็กชิปสโตร์แห่งแรกในไทย prachachat.net, April 9, 2019, retrieved August 8, 2021 and opened its first store in Baku, Azerbaijan.JYSK opens the first store in Azerbaijan mynewsdesk.com, May 22, 2019, retrieved November 27, 2020 That same year, Jysk inaugurated its fourth logistics hub in Bulgaria, the DCB (Distribution Center Bozhurishte).Jysk Officially Opened the Distribution Center in Bulgaria gojysk.com, September 20, 2019, retrieved November 27, 2020
Jysk also entered the Republic of Ireland in 2019, opening its first store in Naas. Initially planning 15 stores nationwide, the goal was later increased to 40. As of February 2022, operational stores include locations in Naas, Drogheda, Navan, Portlaoise, Thurles, Youghal, Little Island, Limerick, Sligo, and Santry.
Lars Larsen died on 19 August 2019.
In September 2019, Jysk Nordic and Dänisches Bettenlager merged into a single business unit, with all stores rebranded under the Jysk name.
Stores
Jysk stores typically operate in a medium-sized format, with an average area of .
Historically, Jysk stores operated through three main entities: Jysk Nordic, Dänisches Bettenlager, and Jysk Franchise.
Jysk Nordic managed more than 1,500 stores across 21 countries, including those in Scandinavia and Central and Eastern Europe. Dänisches Bettenlager operated over 1,300 stores in Germany, Austria, Switzerland, Italy, France, Spain, and Portugal. The name "Dänisches Bettenlager" was used until 2020 in Austria and until 2021 in Germany, which remains Jysk's largest market. In other countries, including Switzerland, Italy, France, Spain, and Portugal, the stores have long used the Jysk brand. Today, Jysk Nordic and Dänisches Bettenlager have been consolidated into a single entity under the unified Jysk name.
Jysk also operates under franchise agreements in over 200 stores across 23 countries, including Canada, the Caucasus, the Baltics, the United Arab Emirates, Kuwait, Tajikistan, Uruguay, and Vietnam.
Geographic distribution Number of stores by country as of 1 November 2025. Country Since Stores Entity Germany 1984 923 Jysk Poland 2000 330 Jysk Romania 2006 157 Jysk Sweden 1991 159 Jysk Denmark 1979 116 Jysk Netherlands 2006 104 Jysk Norway 1988 108 Jysk Czech Republic 2003 104 Jysk Finland 1995 93 Jysk Austria 2000 92 Jysk Hungary 2005 102 Jysk Spain 2009 169 Jysk Ukraine 2004 100 Jysk Switzerland 2006 73 Jysk Italy 2009 106 Jysk Canada 1996 70 Jysk Franchise France 2007 71 Jysk Slovakia 2006 53 Jysk Croatia 2009 68 Jysk Greece 2015 69 Jysk Bulgaria 2005 60 Jysk Serbia 2011 49 Jysk Belgium 2017 70 Jysk Bosnia and Herzegovina 2010 32 Jysk United Kingdom 2008 26 Jysk Slovenia 2008 29 Jysk Portugal 2010 34 Jysk Lithuania 2001 16 Jysk Franchise Vietnam 2015 13 Jysk Franchise Estonia 2002 14 Jysk Franchise Latvia 2001 15 Jysk Franchise Ireland 2019 27 Jysk Kosovo 2004 12 Jysk Franchise Moldova 2016 16 Jysk Franchise Azerbaijan 2019 11 Jysk Franchise Iceland 1987 7 Jysk Franchise Greenland 1984 6 Jysk Franchise Albania 2015 6 Jysk Franchise Georgia 2016 8 Jysk Franchise United Arab Emirates 2018 5 Jysk Franchise Turkey 2023 8 Jysk North Macedonia 2008 6 Jysk Franchise Montenegro 2015 3 Jysk Franchise Kuwait 2017 4 Jysk Franchise Malta 2016 3 Jysk Franchise Tajikistan 2016 6 Jysk Franchise Armenia 2013 3 Jysk Franchise Morocco 2025 3 Jysk Faroe Islands 1986 1 Jysk Franchise Uruguay 2025 1 Jysk Franchise
References
External links
Official website