Rebel (formerly Rebel Sport), stylised as rebɘl, is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has 159 stores across Australia and over 6,000 employees.
History
Original ownership (1985-2001) Rebel Sport was established in 1985 with its first store in Bankstown.About Rebel Rebel
It was listed on the Australian Securities Exchange in 1993.Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11
Harvey Norman (2001-2007) it was purchased by Harvey Norman in July 2001.Results for six months ended 28 December 2002 Rebel Sports 12 March 2003
Archer Capital (2007-2011) In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.
Super Retail Group (since 2011) In 2011, Amart Sports was acquired by Super Retail Group.
Operations
Current store formats
Rebel Formerly Rebel Sport.
In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.
Defunct store formats
Amart Sports Amart was a big format sports store headquartered in Queensland.
Archer Capital acquired Amart Sports in 2004.
In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Rowe & Jarman Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.
Brands Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.
Ell & Voo is an activewear brand owned by Rebel.
Sponsorship On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia. Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.
Controversy Former CEO Anthony Heraghty lied about an affair he had with a subordinate. This cost the company 30 million. https://www.smh.com.au/business/companies/he-lied-about-an-affair-and-cost-his-company-nearly-30-million-now-he-has-a-new-job-20260804-p60lbc.html
References
External links